Meta descriptions are a short and concise summary of what your website is about. How do you write ones that will help your site rank higher in search engine results?
Title tags are one of the most important SEO factors on the page. They tell search engines what a page is about, and they are a major factor in your website’s ranking.
Content is one of the most effective ways to draw attention to your business and engage customers. But what exactly is content marketing?
Google Ads can be a great way to drive traffic to your website and grow your business. But it can also be complex and confusing, especially if you’re just starting out.
Google ad extensions are an important part of any Google Ads campaign. They allow you to add more information to your ads, which can help you better target your audience and improve your click-through rate (CTR).
YouTube users collectively watch over 1 billion hours of content daily. How do you stand out from the crowd of video content creators?
Google is the most popular search engine in the world, and it has some amazing features you might not know about yet.
When it comes to marketing, paid advertising is one of the most efficient and effective ways to reach your target audience. By paying for ad space, you can ensure that your message will be seen by a large number of people who are likely to be interested in what you have to offer.
SEO copywriting is the art of writing content that is both informative and interesting to your target audience, while also including relevant keywords that help your content rank well in search engine results pages (SERPs).
Once a business has identified its target audience, it can then create marketing messages that are designed to appeal to that group. Businesses can use market research to test different messages and see which ones are most effective.
Google Analytics is a free tool that allows business owners to track all sorts of data about their website, including traffic, pageviews, bounce rate, and conversion rate. Setting up goals in Google Analytics is one of the best ways to measure your website’s ROI.
It’s fun to write for the Web, especially when communication smoothly flows between writer and audience.
It is extremely important to choose the right keywords when running ads on Google. Keywords are one of the three main pillars of a successful Search campaign
How does Google measure the quality level of your Google Ads ads? Click to learn more.
Once upon a time, we used physical means to promote products, companies, or services. Today, the digital age has created new advertising opportunities
More than ever, marketing communications agencies are crucial to building proactive, comprehensive communication strategies aimed at boosting your influence and reputation.
When you get to the point of choosing your landing page for your Google Ads campaign, you might think that the job is done and that the rest is just a formality.
How do you know if you meet all of Google’s performance criteria? Even if Google indicates how it perceives relevance, this doesn’t mean that everyone’s interpretation is the right one.
Gone are the days when shopping meant going to an old-fashioned physical store! With online shopping, everything is right there, available at arm’s length.
In a previous article, we saw how the Facebook algorithm works. In particular, we learned that for each post, Facebook goes through 4 steps to determine its visibility
If you have a company website, you want to stand out from the competition. Maybe you’re lacking in story ideas and content to post on social networks and attract Internet users.
Your goal, when it comes to writing for the web, is to appear in the top Google search results. What’s the most effective way to do it? Here are 6 steps to writing top-notch web content.
When it comes to optimizing your Google Ads campaigns, a large part of your time will be allocated to monitoring and improving the performance of your keywords.
The first step in a Facebook Ads strategy is to establish your campaign goal.
Google Auction Strategies play an important role in the management and success of your Google campaigns.
A good Google ad is one that helps potential customers understand the products and services you are selling.
After your keyword search is complete, there’s one last thing to think about
There is a lot to be said about Facebook auctions. As marketers, we all have a somewhat love-hate relationship with the system, which plays a big part in the success of our Facebook campaigns.
Google Ads are a common practice within a digital marketing strategy. And even if the Google solution suite is large, there is no question that the Search function is the most popular.
You can’t talk about Facebook Ads without talking about the audience, especially when it’s time to think about the best marketing strategy to carry out on the platform
Choosing keywords for a Google Ads campaign isn’t an exercise to be taken lightly. On the contrary, taking the time to build a list of qualitative keywords, even if it may take a little more time, will only be beneficial for the future.
In today’s digital age, it’s quite rare for an advertizing professional to recommend a digital marketing strategy without using Google Search Ads
Facebook is a social media platform that is constantly evolving to be aligned with its users’ behaviour.
Ah, YouTube! Is there anyone out there who doesn’t use it? With its enormous popularity, it’s a real challenge to find a niche while separating yourself from the competition.
More and more companies are upgrading their websites with new standards for adaptability and referencing. How can you upgrade a website that’s been around for a few years? What do you need to do to your website?
Whether your website is used for entertainment or for business purposes, the first priority is to attract enough traffic to get the edge on your competitors.
In this ultra-connected world, where (almost) anything and everything is online and traditional advertising has been transformed, businesses need to go digital.
For a business, it is essential to have good visibility online. In fact, it is in great part thanks to this visibility that products will be sold. Hence, it is vital to put natural referencing at the heart of your marketing strategy.
For a business, appearing on social media should be a priority if it isn’t already done. In fact, a good presence on the main social media platforms allows you to not only create a community around the company but also create the opportunity for more people to get to know the various products and services they offer.
In fact, in addition to humanizing the company, reinforcing its brand identity, and promoting its products and services, Instagram can become a true ally when it comes to the branding strategy of a company.
A social media presence is crucial for any company, if they want to create communities around their content and products.
Facebook is THE social network for sharing with friends, discovering useful content and being entertained. It’s also ideal for organizations who want to promote content that appeals to their target audience.
Advertising is crucial to the success of your business. It promotes your products and services, and for new products that may attract your target audience.
On-line advertisements are a valuable resource for any business eager to promote their products and services. You can connect to people who might not otherwise have found your company.
Before you register with Google, you should familiarize yourself with SEO terminology. Here are some commonly used terms:
competitive intelligence can be extremely useful for keeping an eye on your rivals.
Instagram is one of the world’s most popular social networks, and it’s a highly effective platform for promoting businesses and services.
Basically, it’s a team of SEO experts who develop SEO optimization strategies for your website, using criteria determined by various search engines. The results can be a steady increase in traffic and greater credibility for your website.
Using quality keywords in your website won’t work if a large number of sites are using the same keywords. Finding common phrases with this keyword will improve your chances at obtaining better search results.
A drop in traffic may be temporary, but there are a number of reasons behind it.