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How to put an ad on the internet: 5 tips to build up your local scope

For a business, it is essential to have good visibility online. In fact, it is in great part thanks to this visibility that products will be sold. Hence, it is vital to put natural referencing at the heart of your marketing strategy.

February 23, 2022

For a business, it is essential to have good visibility online. In fact, it is in great part thanks to this visibility that products will be sold. Hence, it is vital to put natural referencing at the heart of your marketing strategy. However, this referencing might not suffice, particularly because the field of the company can be very competitive. It would then be very wise to create an advertising campaign. But how can you put an ad on the internet to build up your local scope?

1- Determining a geographic area

In order to be as optimal as possible, local advertising on the Internet will only be displayed to web surfers close to the business and its services. For example, an ad for a plumbing company in Sherbrooke will not be advertised in Gaspésie. It would be useless to spend so much on trying to attract too large of an audience. 

By determining a clear and precise geographic area, we’re making sure that the people we reach out to on the Internet can become customers. The more narrow and qualified the public reached by the ad, the more favorable the conversion rate can be.

2- Establishing a landing page

For each advertising campaign, it is essential to create a unique and purposeful destination page that will assure the coherence of the ad. In fact, with a landing page like this, web surfers must be convinced that the company in question responds to their specific needs. 

A high-quality destination page will naturally result in a high conversion rate, in addition to helping with the local visibility of the brand.

3- Having promotions at the right moment

Ads on the Internet for products being sold contribute a lot to augmenting web traffic and the conversion rate of a company, and the impact is even greater when these products are displayed as “on-sale”. 

When we wish to apply a discount on a product, we need to think like a customer. At what time of year is this product most likely to be searched for? Asking yourself the right questions when it comes to people’s consumption habits will surely allow the augmentation of the scope for these products.

4- Favoring telephone contact

Customers who wish to do business with a local company will surely find it more useful to call than to search for the answer online. Apart from being able to meet customer’s needs, a telephone contact allows you to give a good first impression thanks to the quality of the services provided. 

To favor telephone contact, all you need to do is add a “Call us! ” button with a link.

5- Target thanks to Facebook Ads

How can you put an ad online thanks to Facebook? Actually, Google Ads isn’t the only thing to promote your products on the Internet! Thanks to Facebook Ads, the targeting experience is even more advanced. In fact, in addition to geographical targeting, it is possible to describe the main characteristics of the potential clients who generally have an interest in the products offered by the company. 

Finally, how can you put an ad online in a way that will optimize its local scope? For a local advertising campaign that will know how to lure in qualified traffic and up conversion rates, you should contact us. 

ABOUT THE AUTHOR

Determined, ambitious and passionate, Laurie-Anne Nault has already acquired several years of experience in administration and customer service. She joined the Turko Marketing team in October 2021 to fulfill the role of administrative manager and social media manager.

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