The objective of the SEO course is to be able to audit, analyze growth potential and prioritize potential actions in order to develop and implement a measurable SEO strategy. Choose Turko for developing your organization’s SEO skills today.
Our SEO course
- Introduction to search engines
- The search intents
- The SEO opportunity
- The purchase cycle
- Introduction to keyword research
- Keyword research tools
- Grouping keywords into categories and personas
- Identify low hanging fruit
- Content optimization opportunities
- SEO metrics on Google analytics
- Introduction to Google Search Console
- How to define SEO KPIs and target pages
- Introduction to content analysis
- Site structure optimization and Internal linking structure
- SEO for videos
- Meta Title and Meta Description tags
- The “skyscraper” technique (or content pillar)
- Introduction to indexing and crawling issues
- Identify opportunities related to code optimization
- Load time optimization
- URL structures
- Screaming Frog and other analysis tools
- Structured data
- Introduction to off-site signals, inbound links and citations
- Introduction to E-A-T and YMYL guidelines
- Introduction to link building, link earning and competitive link analysis
- Introduction to Google My Business
- List observations and hypothesis made throughout the various analyzes
- Prioritize initiatives and craft an SEO action plan
Our training courses
To be able to audit, analyze growth potential and prioritize potential actions in order to develop and implement a measurable SEO strategy.
- Introduction to SEO
- Keyword research
- Search Console and analysis tools
- Content analysis and site structure
- Technical analysis
- Inbound links and ranking factors
- Action plan
* Maximum for this training. The number of hours varies according to the desired modules.
What we offer
Cost-effective training programs
We understand your “big picture”. Our tailor-made training courses adapt to your digital transformation objectives. During the training, we offer concrete help on your campaigns to support you in the implementation of your marketing plan.
Solutions suited for your reality
Whether it is 1-on-1 coaching or in a group, we offer a program adapted to your reality by using your digital assets directly as examples. We make sure that the skills learned are aimed to accelerating your return to activities.
How we stand out
Pre filled submission application
When available, we look into the various subsidies available and gather the submission information for you. We will then tell you how to proceed with Service Québec (or other organizations).
We provide an environment that is conducive to learning and the development of new skills. We follow up on the academic progress of candidates.
Our trainers are first and foremost experienced technicians who work directly on digital campaigns. They are certified, experienced and available to help you.
What our customers say
Frequently Asked Questions
For more information on the existing programs in place, please see the official page on the site of the Government of Quebec.
- Self-employed workers (incorporated or unincorporated) with employees
- Social economy enterprises
- Non-profit and community organizations active in communities
- Employee and employer associations
- Professional associations
- Employer groups
- Workers’ organisations
For more information on the program, please see the official page on the site of the Government of Quebec.
Each training has a predefined plan, which includes several modules, so that we can offer you a complete training if you do not have a specific request.
However, all our training courses are customizable and can be adapted to the specific needs of your team. Contact us for a free detailed quote.
We admit from 1 to 10 people for each training course.
Digital marketing agency professionals understand your challenges as well as your online marketing needs. In fact, they’ve already acquired the skills and knowledge you’re looking for. You’ll benefit from their extensive digital experience and technical tips and tricks. Digital agencies are always informed and up-to-date with the latest trends in their industry; they will be able to train you on the most recent platforms and best practices. Finally, you won’t just benefit from the experience of one trainer. In fact, you will take advantage of the know-how of an entire team that you can access throughout your training.
Fill out the application form by clicking on the button at the very top or bottom of the page.
Then, if you are eligible, we will quickly get in touch with you and schedule an appointment to explain the next steps.