6 good practices for title tags

Title tags are one of the most important SEO factors on the page. Among other things, they tell search engines what a page is about.

January 18, 2023

Title tags are one of the most important SEO factors on the page. They tell search engines what a page is about, and they are a major factor in your website’s ranking in the search engine results pages (SERPs). But many websites do not take advantage of all the opportunities offered by title tags to optimize their content.

In this article, we will show you how to write title tags that will help your website rank higher in the SERPs and attract more visitors. We will also give you some tips on how to effectively use keywords in your title tags.

What are title tags?

Title tags, or meta-titles, are HTML elements that provide a brief summary of the page’s content. They appear in search engine results pages (SERPs) as clickable links and can be displayed on the browser tab when a website is visited.

Why are they important for SEO?

These tags are essential for SEO because they help search engine spiders understand what is included on the page, which can influence its ranking in SERPs. Title tags should include keywords related to the content of the page so that your website stands out from its competitors and attracts more clicks from potential visitors.

1. Title tags should be short

Search engines generally display up to 60 characters of a title tag, so it’s important to keep your titles concise but informative. Aim for 50-60 characters or less, including spaces and punctuation.

2. The title tags must contain your main keyword

Make sure your title tag includes the keyword or phrase you want to rank for. It is usually best to use the exact key phrase you are targeting at the beginning of the title.

3. Title tags must describe a benefit

People should be able to understand the content they will find on a page by reading the title tag. Explain the value or benefit that users will get from your content.

4. Title tags should incorporate your brand name

Help people recognize your brand by including your company or website name in the title tag.

5. Consider differentiating your H1 page header from the title tag

Your title tag and H1 page header should focus on the same keyword, but you don’t have to make them exactly the same. Including a modifier can help make your H1 more descriptive and informative to humans while using the main key phrase in your title tag.

6. Avoid duplicate title tags

Duplicate title tags can confuse search engines and hurt your ranking. Make sure every page on your website has a unique title tag.

No matter what type of website you have, taking the time to write optimized title tags can help you reach more potential visitors and ultimately improve your website’s performance. By following these steps, you can ensure that your headlines are as effective as possible and help your website rank higher in the SERPs.

For on-the-ground help or simply to hire certified SEO experts, contact us!


Determined, ambitious and passionate, Laurie-Anne Nault has already acquired several years of experience in administration and customer service. She joins the Turko Marketing team in October 2021 to fill the role of Administration and Social Media Manager.

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