PPC plans and packages

Is it necessary to sign a contract with your PPC agency?

Yes, it’s generally advisable to have a contract in place when working with a PPC agency. A formal agreement serves to clarify expectations and responsibilities for both parties involved. It outlines the specific services to be provided, the agreed-upon timelines, costs, payment terms, and the obligations of both the client and the agency. At Turko, we always establish a contract with our clients to clearly define the objectives and scope of work for our PPC campaigns. Should there be any need to discontinue the project, clients have the option to terminate the contract at any point, providing flexibility and transparency in our partnership.

What control do we have over our PPC (paid media) accounts ?

You maintain complete control over your intellectual property throughout our partnership. Any access credentials (e.g., Google Analytics, Google Ads, Facebook Business Manager, Instagram Accounts, Linkedin Ad Manager, etc.) or assets developed for your marketing campaigns belong exclusively to you. We respect and uphold your intellectual property rights and do not lay claim to any work produced during our collaboration. Furthermore, we ensure that any external resources or tools utilized in your PPC campaigns adhere to licensing agreements and copyright regulations, thereby safeguarding your ownership and rights. Your intellectual property remains firmly in your possession, affording you the freedom to utilize and oversee it as you see fit, even after our engagement concludes.

Will we have a client access with your agency?

Yes. When you become a client at our marketing agency you’ll be able to use our client portal. This platform acts as a hub for managing projects, tracking performance indicators, monitoring budgets, defining project scopes and serving as a knowledge base for both past and future deliverables. To maintain transparency, efficiency and smooth coordination throughout our collaboration we also provide access to the teams time logs upon request so that you can stay informed about our real time activities. Additionally we offer access to a Slack channel for efficient communications between both parties.

Will we have access to a dedicated account manager?

Yes (it depends, read for more details). As a valued client of our digital marketing agency, in the situation where you work on multiple services with us (for i.e. SEO, Paid Media, eCommerce, etc.) you will be assigned a dedicated account director who will serve as your main point of contact throughout our collaboration. In the case where it is strictly one service (for i.e. SEO), we understand that in most cases the client wants to speak directly with the SEO expert. So we make this relationship possible as the SEO expert directly becomes your account director. The account director (manager) is responsible for understanding your specific needs, goals, and preferences, and will work closely with you to ensure that our services align with your expectations. We are committed in delivering personalized support and fostering a strong, productive relationship between you and our agency.

Will we have direct communication with the PPC expert assigned to our project?

Yes. You will have direct access to communicate with your assigned PPC specialist. We prioritize fostering open lines of communication between our clients and team members to ensure transparency, clarity, and efficiency throughout the PPC management process. Your PPC specialist will be available to discuss strategies, address any concerns or questions you may have, provide updates on the progress of your PPC campaigns, and collaborate with you to achieve your marketing objectives. Engaging in direct conversations with your PPC specialist enables you to gain insight into the ongoing tasks and allows for immediate feedback, ultimately enhancing the effectiveness of your PPC efforts.

What will be included in the SEO monthly report?

The monthly PPC report is tailored to meet your specific needs as outlined in our agreement. It provides valuable insights into the performance of your paid advertising campaigns and the effectiveness of our PPC strategies. Typically, the report covers the following key aspects:

• Campaign KPIs: Tracking the progress of key performance indicators (KPIs) that we established in our agreement.
• Ad Performance: An analysis of how your ads are performing, including click-through rates (CTR), conversion rates, and ad spend.
• Traffic Metrics: Data on website traffic generated by PPC campaigns, including sessions, clicks, and impressions. Conversion Tracking: Details on conversions such as leads generated, purchases made, or other desired actions taken by users as a result of PPC traffic.
• Budget Allocation: Overview of how your PPC budget is being allocated across different campaigns, ad groups, or keywords.
• Ad Copy and Creative Analysis: Evaluation of ad copy, images, or videos used in your campaigns, with recommendations for improvement.
• Competitor Analysis: Insights into how your PPC performance compares to competitors, along with recommendations for staying competitive.
• Recommendations: Suggestions for optimizing your PPC campaigns based on the data and insights provided in the report.

The monthly PPC report serves as a valuable tool for tracking progress, identifying areas for improvement, and leveraging data-driven insights to enhance the visibility and performance of your paid advertising efforts. It provides detailed information on campaign performance, competitor analysis, and actionable recommendations to help you achieve your marketing goals effectively.

What are the payment options?

We provide payment choices to suit your preferences and budget. Our payment methods consist of:

• Credit/Debit Card: You can securely make payments for our services using credit or debit cards like Visa, Mastercard, American Express.
• Bank Transfer: You have the option to pay through bank transfer. We furnish you with the banking details for direct transfers from your bank account to ours.
• Online Payment Platforms: We might also give you the convenience of online payment platforms such as PayPal or Stripe for quick and secure online payments.
• Cheque: If you prefer you can decide to pay by cheque. We offer instructions on sending your cheque payment to our specified address.
• Financing options: Depending on the projects size and duration we may provide financing options to help manage the cost of our services over time. This could be especially beneficial for projects or ongoing services.

Our goal is to ensure an convenient payment process, for you while safeguarding the security of your transactions. If you have preferences or requirements regarding payments please inform us so we can accommodate them accordingly.