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14 Google ad extensions available to your arsenal

Google ad extensions are an important part of any Google Ads campaign. They allow you to add more information to your ads, which can help you better target your audience and improve your click-through rate (CTR).

November 23, 2022

Google ad extensions are an important part of any Google Ads campaign. They allow you to add more information to your ads, which can help you better target your audience and improve your click-through rate (CTR).

There are a number of different types of Google ad extensions, and each one has its own benefits. In this article, we’ll discuss 14  Google ad extensions you could be using in your campaigns.

1. Sitelink Extensions

Sitelink extensions are one of the most common and effective types of Google ad extensions. They allow you to add additional links to your ad, which can help direct users to specific pages on your website.

2. Callout Extensions

Callout extensions are a great way to highlight unique features or benefits of your product or service. They can also be used to call attention to special offers or promotions.

3. Location Extensions

Location extensions are particularly useful for businesses with multiple locations. They allow you to add your business’s address and phone number to your ad, making it easy for customers to find you.

4. Call Extensions

Call extensions allow customers to call your business directly from your ad. This is a great way to encourage customers to take action, and can be particularly effective for mobile users.

5. Product Extensions

Product extensions allow you to list the individual products or services you offer in your ad. This can be a great way to showcase your offerings and encourage customers to take action.

6. Structured Snippet Extensions

Structured snippet extensions allow you to add additional information about your product or service to your ad. This can include things like a list of features, benefits, or even testimonials.

7. Seller Ratings Extensions

Seller ratings extensions allow you to add customer reviews and ratings directly to your ad. This is a great way to build trust and credibility, and can help to improve click-through rates.

8. Image Extensions

Image extensions allow you to add additional images to your ad. This can help to better showcase your product or service, and can be a great way to grab attention.

9. App Extensions

App extensions allow you to promote your mobile app in your ad. This is a great way to encourage customers to download and use your app, and can be particularly effective for mobile users.

10. Price Extensions

Price extensions allow you to list the price of your product or service in your ad. This can help customers to understand the value of your offering, and can be a great way to encourage them to take action.

11. Affiliate Location Extensions

Affiliate location extensions allow you to add locations of your affiliate stores or partners to your ad. This can be a great way to expand the reach of your business and increase sales.

12. Promotion Extensions

Promotion extensions let you add discounts or promotional codes directly to your ad. This is a great way to encourage customers to take advantage of your offer and can be particularly effective for mobile users.

13. Video Extensions

Video extensions allow you to add a video to your ad. This can be a great way to show customers what your product or service is all about and can help to capture their attention.

14. Lead Form Extensions

Lead form extensions allow customers to fill out a form directly from your ad. This is a great way to capture leads and can be particularly effective for mobile users.

How to setup a Google ad extension?

The first thing you need to do is determine your goals and which extensions will work the best for your ad.

Do you want customers to contact you? Visit your website? Submit their contact info?

Figure out what you want targets to do, and then select the extension that facilitates that.

From there, it’s a simple process:

  1. Log into your Google Ads account.
  2. Select your campaign or ad group.
  3. Click the “Ads & extensions” tab, then “Extensions.”
  4. Select the extension(s) you want.
  5. Customize each type of extension.
  6. Click “Save.”

Google ad extensions are a great way to improve your click-through rate (CTR) and better target your audience. In this article, we’ve discussed 14 Google ad extensions you could be using in your campaigns. Each extension has its own benefits, so choose the ones that will work best for you and your business.

If you need help getting started, our team of experts is here to help.

ABOUT THE AUTHOR

Déterminée, ambitieuse et passionnée, Laurie-Anne Nault a déjà acquis plusieurs années d’expérience en administration et en service à la clientèle. Elle rejoint l’équipe de Turko Marketing en octobre 2021 pour remplir le rôle de responsable à l’administration et gestionnaire de médias sociaux.

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