Turko ❤️

Social media course

Choose Turko for your digital marketing training. Over 225 hours of training for all levels. We look at the financing options and we prepare the file for you if possible. Check out our various training programs!

The objective of this course is to understand and implement a communication strategy on social networks. Understand the technicalities of each platform, as well as their tools and functionalities. Measure the impact of social networks as part of a global strategy. Choose Turko for developing your organization’s social media skills today. 

Our Social media course

  1. Overview of Facebook, Instagram, Linkedin, Snapchat and TikTok: overview and their respective audiences
  2. The strategic objectives of a social media strategy
  3. Performance indicators for a social media strategy
  4. Set up a budget and recurring tasks
  1. Introduction to social listening
  2. Introduction to social engagement monitoring
  3. Conversations in your industry (User Generated Content)
  4. Communication tones for a brand
  5. The social ecosystem (groups, influencers, competitors)
  6. How to perform qualitative analysis and benchmarking for social media
  1. Define your brand tone
  2. Targets (platforms, groups, hashtags)
  3. Promotional content versus value-added content ratio
  4. Content production and content recycling
  5. The social communication calendar
  6. Define your content delivery strategy (who, when, how, why, where)
  7. Define your UGC conversational strategy (who, when, how, why, where)
  8. Define your customer support strategy (who, when, how, why, where)
  9. Formalize a communication plan for social networks
  1. Introduction to Facebook
  2. User interface overview (interface overview)
  3. Main features (post, hashtag, comment, reaction, tag)
  4. Tactics “invite to like”, “co-host event”, “see first” option
  5. The organic algorithm and the paid algorithm
  6. The types of posts to favor based on if it is whether organic or paid
  7. How to optimize a post for an organization
  8. Facebook Pages (interface overview)
  9. Overview of Facebook groups
  10. Overview of Facebook Messenger
  11. Overview of Facebook Stories
  12. Overview of Facebook events
  13. Overview of Facebook Live
  14. Overview of Facebook Fundraisers
  15. Overview of Facebook Marketplace
  16. Analyze ads on competitors’ Facebook accounts
  1. Introduction to Instagram
  2. User interface overview (interface overview)
  3. Main functionalities (post, hashtag, follow, comment, like, tag and mention)
  4. Performance indicators (engagement and engagement rate)
  5. Advertising on Instagram
  6. Introduction to Instagram for Business
  7. Link a Facebook page to an Instagram account
  8. How to optimize a post for an organization
  9. How to use feeds and stories
  10. Filters, Boomerang, Hyperlapse and Layout special effects
  11. Introduction to influencers and influencer networks on the web
  12. Tactics: “curated content”, “feed to story”, “giveaways”, “takeover”
  1. Introduction to the Facebook for Business section
  2. Introduction to Facebook IQ
  3. Introduction to Facebook Business Manager
  4. Overview of the “Settings” section for “Pages”
  5. Overview of the administrator interface for events
  6. Overview of Ad Manager
  7. Overview of the “Audiences Insights” tool
  8. Overview of the “Insights” section of a “Facebook Page”
  9. How to configure the Competitor Pages to follow (“Pages to Watch” section)
  10. Overview of the “Creator studio” tool
  11. Overview of the “Manage Jobs” tool
  1. Introduction to Linkedin User interface overview (interface overview)
  2. Main features (make a post, hashtag, comment, like)
  3. How to optimize a post for an organization
  4. Overview of business pages on Linkedin
  5. How to optimize a personal profile on Linkedin
  6. Overview of Linkedin groups
  7. Overview of articles on Linkedin
  8. Overview of Linkedin search function
  9. How to grow your network
  10. Prospecting for new talent
  11. Prospecting for new customer accounts
  12. Overview of the Sales Navigator tool
  13. Overview of Linkedin Ads

Our training courses

What we offer

Cost-effective training programs

Whether you are looking to improve the efficiency of your digital transformation or improve your online performance, we make sure that our training programs are aligned with your business goals.

Strategic Involvement

We understand your “big picture”. Our tailor-made training courses adapt to your digital transformation objectives. During the training, we offer concrete help on your campaigns to support you in the implementation of your marketing plan.

Solutions suited for your reality

Whether it is 1-on-1 coaching or in a group, we offer a program adapted to your reality by using your digital assets directly as examples. We make sure that the skills learned are aimed to accelerating your return to activities.

How we stand out

Pre filled submission application

When available, we look into the various subsidies available and gather the submission information for you. We will then tell you how to proceed with Service Québec (or other organizations).

Service Offering
Calculation Grid
Complete Training Plan
subvention pacme service quebec

Learning Methodology

We provide an environment that is conducive to learning and the development of new skills. We follow up on the academic progress of candidates.

Theoretical and practical learnings
Follow-ups and quizzes
Audit of strengths and weaknesses

Certified experts

Our trainers are first and foremost experienced technicians who work directly on digital campaigns. They are certified, experienced and available to help you.

Google Ads and Google Analytics
Facebook Blueprint
Moz Academy

Case Study: Desjardins

Find out how Turko Marketing’s training helped Desjardins in their UX and content department to keep up to date with good SEO practices

What our customers say

Frequently Asked Questions

For more information on the existing programs in place, please see the official page on the site of the Government of Quebec.

  • Employers
  • Self-employed workers (incorporated or unincorporated) with employees
  • Co-operatives
  • Social economy enterprises
  • Non-profit and community organizations active in communities
  • Employee and employer associations
  • Professional associations
  • Employer groups
  • Workers’ organisations

For more information on the program, please see the official page on the site of the Government of Quebec.

Each training has a predefined plan, which includes several modules, so that we can offer you a complete training if you do not have a specific request.

However, all our training courses are customizable and can be adapted to the specific needs of your team. Contact us for a free detailed quote.

We admit from 1 to 10 people for each training course.

Digital marketing agency professionals understand your challenges as well as your online marketing needs. In fact, they’ve already acquired the skills and knowledge you’re looking for. You’ll benefit from their extensive digital experience and technical tips and tricks. Digital agencies are always informed and up-to-date with the latest trends in their industry; they will be able to train you on the most recent platforms and best practices. Finally, you won’t just benefit from the experience of one trainer. In fact, you will take advantage of the know-how of an entire team that you can access throughout your training.

Fill out the application form by clicking on the button at the very top or bottom of the page.

Then, if you are eligible, we will quickly get in touch with you and schedule an appointment to explain the next steps.

Latest articles


Download our brochure

Once submitting the form, you will receive the link to the brochure by email.

Train your staff