3 things to know about online advertising

On-line advertisements are a valuable resource for any business eager to promote their products and services. You can connect to people who might not otherwise have found your company.

January 12, 2022

Online advertisements are a valuable resource for any business eager to promote their products and services. You can connect to people who might not otherwise have found your company. So, it’s only logical to invest in a highly effective marketing vehicle to connect with a targeted clientele.

1- What's the difference between online and traditional advertising?

Traditional advertising, such as television or print advertising, costs more than online advertising in terms of production and distribution. Online advertising is also specifically designed for your company’s target audience. It addresses immediate customer needs and can have a broad scope, which leads to higher rates of engagement and more interest in product or services.

2- How can I profit from online advertising?

Besides being persona-centric (the typical person interested in content offered by a company), online advertising is easy and quick to set up. The content has the distinct advantage of being instantaneously visible to your targeted audience. In a highly competitive industry, where optimizing the natural SEO is not enough, paid ads help a company reach the top search results

3- How does online advertising work?

Before you can reap the benefits of online advertising, there are a few essential steps you need to follow:

  • First, define your target audience, identify the audience you want to reach with your ad, and outline its key characteristics.
  • Next, choose which platform will display the ads. Do you want your ads in Google search results via Google Ads, or would you rather leverage social networking power with Facebook Ads?
  • Depending on your platform, the most relevant keywords will attract regular and qualified traffic. That way, when a visitor enters this keyword, they’ll see the ad, which leads them to your company.

To attract attention, your on-line advertising should be eye-catching in format and appearance. For most visitors, that’s where they get their first impression. That’s why optimization is so important. It may be a good idea to use the services of an expert agency.

Why should I work with an online advertising agency?

It’s tempting to create your own advertising campaign, but you may not get the results you’d hoped for. For that reason, consider a specialized Google Ads or Facebook Ads agency that creates and distributes ads on Google Ads and Facebook Ads. You benefit from an in-depth review and analysis of your company’s website, to help you develop a cost-effective and sustainable advertising strategy that’s tailored to your needs. Don’t hesitate to contact us!


Determined, ambitious and passionate, Laurie-Anne Nault has already acquired several years of experience in administration and customer service. She joined the Turko Marketing team in October 2021 to fulfill the role of administrative manager and social media manager.

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The Canadian Digital Adoption Program (CDAP) is a $4 billion federal government initiative designed to help Canadian businesses adopt digital technologies and increase their competitiveness in the global economy. The program provides grants of up to $15,000 to businesses that wish to develop digital strategies and implement digital solutions.