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Advertising on Facebook: 4 steps to successful campaigns

Once upon a time, we used physical means to promote products, companies, or services. Today, the digital age has created new advertising opportunities

Laurie-Anne Nault

August 30, 2022

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Table of Contents

Question: How can businesses transition successfully from traditional physical advertising to digital platforms like Facebook Ads?

Rephrased NLP Summary:

The transition from traditional physical advertising to digital advertising, specifically focusing on Facebook Ads as a potent tool for promoting products, companies, or services, is explored in this article. It presents four crucial steps for flourishing advertising on Facebook:

1. Crafting a clear and precise advertising strategy that delineates the target audience, budget allocation, and the specific product or service being promoted.

2. Selecting the appropriate campaign objective, which may involve driving website traffic, increasing conversions, or enhancing brand awareness.

3. Pinpointing the audience and locations for the Facebook ads by leveraging personalized audience targeting based on characteristics, lifestyle habits, and location.

4. Estimating a budget for the Facebook ads to determine the ad’s duration and potential audience reach, with the flexibility to adjust the budget for broader audience reach.

The article underscores the significance of a well-considered strategy and the utilization of Facebook Ads features to optimize advertising success. It also advises readers to seek guidance from experts to ensure the effectiveness of their Facebook Ads.

Once upon a time, we used physical means to promote products, companies, or services. Today, the digital age has created new advertising opportunities, like Facebook Ads. Possibly the world’s best-known social platform, Facebook Ads’ online advertising can significantly boost your exposure. So how do we advertise on Facebook? Here are 4 methods to get there.

1- Clear and precise strategy

Facebook advertising is useful in many ways. You can advertise to promote your website or sell products in your online store. If you want results, it’s of utmost importance to have a strategy, or the “why” behind the advertisement. Here are some simple tips:
Ask yourself…

  • What type of users do we want to reach with this ad?
  • What is my budget? Is there a budget specifically designed for advertising content on social networks?
  • What do I really want to advertise on Facebook? Does this product or service address a current problem that people have?
  • When will this campaign pay off?

Finally, you need to make this strategy central to your marketing content. Don’t waste time doing it!

2- Choose the right campaign objective

Once you determine strategy, you need to define a primary objective for your ad. You have 3 to choose from. These are listed below, with their main features:

  • Consideration Ad: This type of advertising drives traffic to the company’s
  • website, increases video views, or promotes the company’s contact options.
  • Conversion ad: In a nutshell, conversion ads increase conversion rate, which generates sales.
  • Awareness ads broaden the scope of a company’s content to boost Facebook visibility.

3- Audience and location

For effective Facebook ads, identify the audience and locations where it will be posted. Simply check the “personalized audience” option and describe your target, main characteristics, lifestyle habits and location. For example, a dance company based in Trois-Rivières could only display the ad in that city.

For a less targeted and precise advertisement, “general audience” does the trick, but click rates may be lower.

4- Budget

A Facebook ad budget determines for how long the ad is displayed and the scope of its potential audience. If you’re satisfied with your ad, you can always add to your budget to reach a wider audience.

Finally, there are few settings required for the ad to become a reality, specifically location.

Make your Facebook Ads ad pay off!

Advertising on Facebook is one thing, but success is another! For this reason, don’t hesitate to contact our experts!

Laurie-Anne Nault
Determined, ambitious and passionate, Laurie-Anne Nault has already acquired several years of experience in administration and customer service. She joined the Turko Marketing team in October 2021 to fulfill the role of administrative manager and social media manager.