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4 things to consider when creating an online store

Gone are the days when shopping meant going to an old-fashioned physical store! With online shopping, everything is right there, available at arm's length.

May 3, 2021

Gone are the days when shopping meant going to an old-fashioned physical store! With online shopping, everything is right there, available at arm’s length. Online retail is a growing temptation for business owners who want to go the e-commerce route. But just how important is it? How can you stand out? How do you get off to the right start? Here are 4 questions to ask:

What is an online store?

Regardless of platform, you can use an online store to sell merchandise from your website. Usually, you can find a “Store” tab on a website. In essence, the online store replaces the physical store. Here are some popular online shopping platforms: Dedicated platforms:
  • Shopify
  • Magento
  • Woocommerce (WordPress)
  • Demandware
  • Etc.

  • Marketplaces:
  • Amazon
  • Ebay
  • Etsy
  • Facebook Marketplace
  • Kijiji
  • Etc.

  • Which platform should I use for my online store?

    Some options are paid, while others are free of charge. The type of sales platform depends on what you’re selling. For an e-commerce oriented website, you might consider Shopify. For smaller budget, you’ll find that Facebook Store does the job. Do you own a WordPress site? WooCommerce is the perfect solution. For larger sites, Magento is available.

    E-commerce takes time and sustained effort. For this reason, consider hiring an e-commerce or digital marketing agency.

    By doing business with e-commerce specialists, you benefit from their expertise while drawing more customers to your site.

    Agencies start with a keyword study to determine the most popular search terms from the target audience. The goal is to make sure that your store appears whenever someone enters the keywords.

    The agency works within the site, funneling customers to your online store, so they find and purchase exactly what they want! It’s also essential to get the right content management system for inventory, customization, and so on.

    An online web store agency will optimize the platform’s SEO and configure payment methods. In fact, the agency manages all configuration and SEO needs!

    How do we stand out?

    Like we said earlier… online shopping is a long way from losing momentum. In fact, as time goes on, businesses find it more challenging than ever to land a competitive niche for their products.

    Luckily, Turko is at hand with marketing strategies that get results. We will help you create Google or Facebook campaigns to promote your website. Our experts directly add their strategic base to your bottom line. Don’t wait to contact us!

    ABOUT THE AUTHOR

    Passionate about digital marketing since 2012, Tai DILEUTH has specialized in paid search engine marketing (Google Ads) to help companies develop high value-added products or services. Today it is with the challenge of accompanying customers on Google and Facebook that he is part of the Turko Marketing team.

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