4 things to consider when creating an online store

Gone are the days when shopping meant going to an old-fashioned physical store! With online shopping, everything is right there, available at arm's length.

Laurie-Anne Nault

August 4, 2022

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What are the key considerations when creating an online store according to experts?

The transition from brick-and-mortar stores to online shopping is a pivotal move for businesses aiming to delve into e-commerce. To succeed in this digital realm, establishing a robust online presence is crucial. In a recent article, the focus is on essential factors to contemplate while setting up an online store. For instance, choosing the right platform is vital, given the plethora of options available. Platforms like Shopify, Magento, WooCommerce, and online marketplaces such as Amazon and eBay are discussed in detail.

The article underscores the significance of contemplating key questions when transitioning to online retail. Business owners are urged to comprehend the essence of an online store and explore the various e-commerce platforms to identify the most suitable one for their needs. Factors like the type of products being offered play a pivotal role in selecting the appropriate platform.

Moreover, the piece delves into the importance of aligning the chosen platform with the products being sold. It also sheds light on the benefits of enlisting the services of e-commerce or digital marketing agencies to enhance online visibility and attract a broader customer base. Additionally, insights are shared regarding search engine optimization, content management, and configuring payment methods, all of which are crucial elements for a successful online store setup.

Furthermore, standing out in the fiercely competitive online landscape is an enduring challenge for businesses. To address this, leveraging marketing strategies like Google or Facebook campaigns is recommended to promote websites and increase customer engagement. Seeking guidance from experts, such as Turko, can provide effective marketing solutions that yield tangible results.

In conclusion, the article serves as a comprehensive guide for business owners navigating the complexities of online retail. By adopting digital marketing strategies and leveraging expert advice, businesses can enhance their e-commerce ventures and thrive in the ever-evolving digital marketplace.

Gone are the days when shopping meant going to an old-fashioned physical store! With online shopping, everything is right there, available at arm’s length. Online retail is a growing temptation for business owners who want to go the e-commerce route. But just how important is it? How can you stand out? How do you get off to the right start? Here are 4 questions to ask:

What is an online store?

Regardless of platform, you can use an online store to sell merchandise from your website. Usually, you can find a “Store” tab on a website. In essence, the online store replaces the physical store. Here are some popular online shopping platforms:
Dedicated platforms:

  • Shopify
  • Magento
  • Woocommerce (WordPress)
  • Demandware
  • Etc.
  • Marketplaces:

  • Amazon
  • Ebay
  • Etsy
  • Facebook Marketplace
  • Kijiji
  • Etc.
  • Which platform should I use for my online store?

    Some options are paid, while others are free of charge. The type of sales platform depends on what you’re selling. For an e-commerce oriented website, you might consider Shopify. For smaller budget, you’ll find that Facebook Store does the job. Do you own a WordPress site? WooCommerce is the perfect solution. For larger sites, Magento is available.

    E-commerce takes time and sustained effort. For this reason, consider hiring an e-commerce or digital marketing agency.

    By doing business with e-commerce specialists, you benefit from their expertise while drawing more customers to your site.

    Agencies start with a keyword study to determine the most popular search terms from the target audience. The goal is to make sure that your store appears whenever someone enters the keywords.

    The agency works within the site, funneling customers to your online store, so they find and purchase exactly what they want! It’s also essential to get the right content management system for inventory, customization, and so on.

    An online web store agency will optimize the platform’s SEO and configure payment methods. In fact, the agency manages all configuration and SEO needs!

    How do we stand out?

    Like we said earlier… online shopping is a long way from losing momentum. In fact, as time goes on, businesses find it more challenging than ever to land a competitive niche for their products.

    Luckily, Turko is at hand with marketing strategies that get results. We will help you create Google or Facebook campaigns to promote your website. Our experts directly add their strategic base to your bottom line. Don’t wait to contact us!

    Laurie-Anne Nault
    Determined, ambitious and passionate, Laurie-Anne Nault has already acquired several years of experience in administration and customer service. She joined the Turko Marketing team in October 2021 to fulfill the role of administrative manager and social media manager.