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Facebook shops: 5 effective tips

When it comes to Facebook's popularity, there's no longer any question. Along with chatting or sharing photos with your friends, you can now use it for product promotion and sales

April 26, 2021

When it comes to Facebook’s popularity, there’s no longer any question. Along with chatting or sharing photos with your friends, you can now use it for product promotion and sales. If you’re considering Facebook Shops as a sales channel, here are 5 ways to help you get there:

1- Sales Tab

You have the option to install a Shop tab directly below the cover of the Facebook profile page. You can also install the “Shop” tab on Facebook by accessing the company’s settings. When you check the option, simply accept the terms of use and continue.

2- Payment method

The next step is to select payment options for selling products or services. The first payment option directs users to your website for payment. In this case, Facebook is a storefront rather an actual point of sale. What you really want and need is an online store.

With the second option, visitors pay for their purchases via Messenger. The payment method doesn’t matter with this option; what’s important is that it fits with your marketing strategy.

3- Setting up shop

The final step before going online is to select the currency. Which region or country will your customers come from? Normally, you should select the currency of your own country (CAD, USD, EUR, etc.).

Once your Facebook Store is up and running, you can add inventory. But how do you do it?

4- Adding products to a Facebook shop

Facebook Shop lets you synchronize your WooCommerce, Bigcommerce and Shopify stores. Any product currently available in one of these online stores is automatically added to Facebook, with a simple procedure, clearly and precisely explained.

However, if you want to keep track of your Facebook Store, add your products manually. Here’s how to do it, once you click on “Add a product”:

1- You need at least one image of the product, which should be square in shape, i.e. 1024 x 1024 pixels.

2- Product descriptions must be concise enough to quickly capture potential customers. For effectiveness, indicate the product’s key benefits and how it can improve daily life.

3- Titles should be brief and representative of the product as a whole. The trick is to be effective, not flashy!

5- Product collections

Just like product categories for traditional online stores, Facebook offers the option to create product collections and make browsing easier for customers. 

If you want to sell on Facebook, a Facebook Shop offers an attractive solution and a wide range of personalization and options. To create an eye-catching online store, don’t hesitate to contact us!

ABOUT THE AUTHOR

Passionate about digital marketing since 2012, Tai DILEUTH has specialized in paid search engine marketing (Google Ads) to help companies develop high value-added products or services. Today it is with the challenge of accompanying customers on Google and Facebook that he is part of the Turko Marketing team.

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