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What are goals on Google Analytics and why do they matter?

Google Analytics is a free tool that allows business owners to track all sorts of data about their website, including traffic, pageviews, bounce rate, and conversion rate. Setting up goals in Google Analytics is one of the best ways to measure your website’s ROI.

September 29, 2022

Did you know that a lot of businesses do not track their website data? And even more astonishing, some companies admit they don’t know how to measure their return on investment (ROI) from digital marketing. If you are one of those businesses, you are most likely losing money and don’t even realize it.

Google Analytics is a free tool that allows business owners to track all sorts of data about their website, including traffic, pageviews, bounce rate, and conversion rate. Setting up goals in Google Analytics is one of the best ways to measure your website’s ROI. In this article, we will discuss what are goals on Google Analytics and why they matter.

Update : Google Analytics version 3 is phasing out very soon. Contact us for a Google Analytics 4 integration.

What are the different goals on Google Analytics?

Goals are specific actions that you want your website visitors to take, such as filling out a contact form, subscribing to your newsletter, or making a purchase. There are four different types of goals in Google Analytics :

  1. Destination goals: these are goals that are triggered when a visitor reaches a specific page on your website. For example, you may want to track how many visitors reach your thank-you page after submitting a contact form.
  2. Duration goals: these are goals that are triggered when a visitor spends a certain amount of time on your website. For example, you may want to track how many visitors stay on your website for more than five minutes.
  3. Event goals: these are goals that are triggered when a visitor takes a specific action on your website, such as clicking on a link or downloading a file. For example, you may want to track how many visitors download your white paper.
  4. Pageview goals: these are goals that are triggered when a visitor views a specific page on your website. For example, you may want to track how many visitors view your pricing page.

Why is it important to set up your goals in Google Analytics?

There are a few reasons why setting up your goals in Google Analytics is important :

  1. Helps you track your website’s ROI. This means that you can see how much money you are making from your website and how much you are spending on it.
  2. Allows you to see which channels are driving conversion. This means that you can see which channels, such as organic search, social media, or pay-per-click, are driving the most conversions.
  3. Shows you which pages are most popular. This means that you can see which pages on your website are being visited the most and make changes accordingly.
  4. Helps you troubleshoot website issues. This means that if you are not seeing the results you want, you can identify where the problem is and fix it.
  5. Gives you insights into your customer’s behavior. This means that you can see how your customers interact with your website and make changes accordingly.

How do you set up goals in Google Analytics (Universal and version 4)?

Here are quick links on documentation on how to set up a goal for Google Analytics :

Version “Universal” 

Version 4 

Conclusion

Google Analytics is a powerful tool that can help you track your website’s ROI, see which channels are driving conversion, and understand your customer’s behavior. To get the most out of Google Analytics, it is important to set up your goals.

This article has provided an overview of what are goals on Google Analytics and how to set them up. But if you have any questions, please feel free to contact us for assistance.

ABOUT THE AUTHOR

Determined, ambitious and passionate, Laurie-Anne Nault has already acquired several years of experience in administration and customer service. She joined the Turko Marketing team in October 2021 to fulfill the role of administrative manager and social media manager.

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