Instagram agencies : 4 key facts

A social media presence is crucial for any company, if they want to create communities around their content and products.

February 2, 2022

A social media presence is crucial for any company, if they want to create communities around their content and products. Without enough time or resources to support a content distribution platform like Instagram network, it might be worthwhile to partner with an Instagram account management agency. But what exactly is it? Here’s the 4 key facts you need to know.

1- What is an Instagram account management agency?

As the name suggests, this agency will be responsible for posting content on Instagram that is relevant to your target audience. They also handle the task of generating dialogue with visitors, so you can attract new followers and boost conversion rates. The agency’s experts are charged with developing your Instagram influence.

2- What does the Instagram account management agency do?

They will be responsible for developing premium content to enhance your presence through engagement. But what kind of content? The manager will look at all facets of the social network, from developing relevant videos, stories, contests and more. 

Ultimately, the agency will listen to what you need and want, and will work transparently with that in mind. You will be able to access all data concerning click-through rates, total number of hits for each publication, etc. Among other things, this optimizes future content.

3- How much does it cost?

Prices vary between agencies and depend on your business needs. If you choose a more expensive package, you’ll get more services. Try to find and compare variety of quotes and their different options.

4- What defines expertise?

To get the best results from social network optimization, it’s a good idea to ask agencies about previous mandates. Who are their references? 

You can also inquire about client case studies, which demonstrate effectiveness (or not) of an agency’s services with another company’s Instagram account. You can ask about accounts currently benefiting from the agency’s expertise. Aside from degrees and years of experience, you need to take the time to learn about the working approaches and methods of the professionals.

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Building a strong relationship with your audience on social networks like Instagram can be overwhelming, particularly if you don’t have enough time. You might want to partner with an Instagram account management agency. For more information about our social media strategy service, contact us!


Determined, ambitious and passionate, Laurie-Anne Nault has already acquired several years of experience in administration and customer service. She joined the Turko Marketing team in October 2021 to fulfill the role of administrative manager and social media manager.

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