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5 key features of a successful SEO agency

Basically, it's a team of SEO experts who develop SEO optimization strategies for your website, using criteria determined by various search engines. The results can be a steady increase in traffic and greater credibility for your website.

Laurie-Anne Nault

December 8, 2021

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Table of Contents

A website that surpasses its competitors in search results has significant competitive advantages. However, technologies are constantly evolving and if you need to create a strategy, an SEO agency can help.

But where can you find a qualified SEO agency?

What is a web SEO agency?

Basically, it’s a team of SEO experts who develop SEO optimization strategies for your website, using criteria determined by various search engines. The results can be a steady increase in traffic and greater credibility for your website.

But what’s behind a successful SEO agency?

1- Ethical practices

Many SEO agencies, in Montreal or anywhere, will promote their tips and quick methods for optimization. SEO can be very time-consuming, from developing a strategy to improving your search engine results. You can’t rely on miracles or magic to speed it up! Tinkering with SEO can remove your website from search results. Be vigilant and choose a web SEO agency that uses ethical methods, based on Google guidelines.

2- Effective and creative strategies

Every website is unique, so SEO agencies must offer personalized and customized services. SEO experts will boost your website’s ranking and generate qualified and quality traffic. A competent agency will quickly understand what you need and will suggest the best solutions.

3- Practical advice and training-based approach

If you do a little research, you can see if the SEO web agency offers its own advice and tips for your site. SEO agencies often provide in-house SEO workshops to help develop skills to complete a project.

4- Data transparency

SEO web agencies that are serious about optimization will offer their clients full access to data and statistics, so they can verify the effectiveness of traffic increase and conversion methods. The SEO experts should also have a thorough grasp of analytical tools (Google Analytics and Google Search Console, among others).

5- GOLD customer service

If you want an agency dedicated to boosting your traffic, you need to prioritize customer service and customer satisfaction. You should choose an SEO agency that:

  • has SEO experience
  • is at least Google Analytics certified
  • is proactive with their clients’ expectations
  • fosters excellence in strategy, analysis and execution
  • is familiar with its clients and their overall business strategy
  • is capable of being agile and flexible with project development
  • recognizes and objectively reports customer errors
  • is able to upgrade skills of client teams
  • Summing it up

    An experienced SEO agency makes all the difference with your search results or increasing your traffic. When you work with an agency, you can quickly and efficiently develop an optimization strategy for Google and search engine visibility. For more details, don’t hesitate to contact us.

    ABOUT THE AUTHOR
    Laurie-Anne Nault
    Determined, ambitious and passionate, Laurie-Anne Nault has already acquired several years of experience in administration and customer service. She joined the Turko Marketing team in October 2021 to fulfill the role of administrative manager and social media manager.

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