SEO keyword analysis : 3 steps to follow

Using quality keywords in your website won't work if a large number of sites are using the same keywords. Finding common phrases with this keyword will improve your chances at obtaining better search results.

December 1, 2021

If you’re trying to maximize your website’s SEO, consider a SEO strategy for your website. SEO keyword analysis can have a positive influence on natural referencing. Here are 3 steps to follow for professional SEO keyword analysis.

What is keyword analysis?

In short, keyword analysis evaluates the most popular web searches for specific terms. The analysis identifies keyword variants on the website, to provide enhanced content that helps Google identify the main topic of each page. This optimizes search result positioning.

Using quality keywords in your website won’t work if a large number of sites are using the same keywords. Finding common phrases with this keyword will improve your chances at obtaining better search results.

1- Identify the intended audience's interests

Keyword analysis only works if you’re in the know about audience expectations. Every single article is created to guide visitors and help them meet their needs. So it makes good sense to offer relevant and meaningful content.

2- Find popular search terms by theme

For successful SEO keyword analysis, you need to identify which data you want to study! Here are 2 effective methods:

  • Is Google Ads only good for setting up an advertising strategy? Not quite, because it uncovers a number of related keywords popular with Internet users.
  • The related searches section, at the bottom of the Google search page, lets you search for related keywords and terms. It’s a powerful tool for fleshing out your keyword strategy!
  • 3- Create a keyword chart

    After you analyze the most popular SEO keywords, you can develop a SEO optimization strategy for your content. If you’re looking for greater efficiency, create a chart that lists all keywords and related expressions, with search volume for each.

    The more searches there are for a term, the more likely it is to appear in other websites, which complicates the process. Conversely, a less popular phrase can increase the content ranking potential.

    Turn to the experts!

    Analyzing SEO keywords is demanding and time-consuming, but it’s worth the effort! If you want to develop an effective SEO strategy and improve your SEO results, don’t hesitate- contact us today!


    Determined, ambitious and passionate, Laurie-Anne Nault has already acquired several years of experience in administration and customer service. She joined the Turko Marketing team in October 2021 to fulfill the role of administrative manager and social media manager.

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