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Resources

Resources
Laurie-Anne Nault

Marketing agencies: 6 most popular profiles

More than ever, marketing communications agencies are crucial to building proactive, comprehensive communication strategies aimed at boosting your influence and reputation.

Resources
Laurie-Anne Nault

Do you want to improve your Quality Score?

How do you know if you meet all of Google’s performance criteria? Even if Google indicates how it perceives relevance, this doesn’t mean that everyone’s interpretation is the right one.

Resources
Laurie-Anne Nault

4 reasons to work with an SEO agency

If you have a company website, you want to stand out from the competition. Maybe you’re lacking in story ideas and content to post on social networks and attract Internet users.

Resources
Laurie-Anne Nault

Writing guide: 6 steps for writing for the web

Your goal, when it comes to writing for the web, is to appear in the top Google search results. What’s the most effective way to do it? Here are 6 steps to writing top-notch web content.

Resources
Laurie-Anne Nault

How to optimize your keywords on Google Ads

When it comes to optimizing your Google Ads campaigns, a large part of your time will be allocated to monitoring and improving the performance of your keywords.

Resources
Laurie-Anne Nault

How to win Facebook auctions ?

There is a lot to be said about Facebook auctions. As marketers, we all have a somewhat love-hate relationship with the system, which plays a big part in the success of our Facebook campaigns.

Resources
Laurie-Anne Nault

What types of ads to use on Google Ads ?

Google Ads are a common practice within a digital marketing strategy. And even if the Google solution suite is large, there is no question that the Search function is the most popular.

Resources
Laurie-Anne Nault

How to choose keywords on Google Ads?

Choosing keywords for a Google Ads campaign isn’t an exercise to be taken lightly. On the contrary, taking the time to build a list of qualitative keywords, even if it may take a little more time, will only be beneficial for the future.

Resources
Laurie-Anne Nault

CRO optimization: 3 steps to better conversion

More and more companies are upgrading their websites with new standards for adaptability and referencing. How can you upgrade a website that’s been around for a few years? What do you need to do to your website?

Resources
Laurie-Anne Nault

Effective SEO : 8 tips you need to know

Whether your website is used for entertainment or for business purposes, the first priority is to attract enough traffic to get the edge on your competitors.

Resources
Laurie-Anne Nault

Digital marketing: 4 steps to optimization

In this ultra-connected world, where (almost) anything and everything is online and traditional advertising has been transformed, businesses need to go digital.

Resources
Laurie-Anne Nault

3 ways to optimize your presence on social media

For a business, appearing on social media should be a priority if it isn’t already done. In fact, a good presence on the main social media platforms allows you to not only create a community around the company but also create the opportunity for more people to get to know the various products and services they offer.

Resources
Laurie-Anne Nault

Instagram agencies : 4 key facts

A social media presence is crucial for any company, if they want to create communities around their content and products.

Resources
Laurie-Anne Nault

How to install Facebook pixel?

Advertising is crucial to the success of your business. It promotes your products and services, and for new products that may attract your target audience.

Resources
Laurie-Anne Nault

3 things to know about online advertising

On-line advertisements are a valuable resource for any business eager to promote their products and services. You can connect to people who might not otherwise have found your company.

Resources
Laurie-Anne Nault

6 steps to get listed on Google

Before you register with Google, you should familiarize yourself with SEO terminology. Here are some commonly used terms:

Resources
Laurie-Anne Nault

5 key features of a successful SEO agency

Basically, it’s a team of SEO experts who develop SEO optimization strategies for your website, using criteria determined by various search engines. The results can be a steady increase in traffic and greater credibility for your website.

Resources
Laurie-Anne Nault

SEO keyword analysis : 3 steps to follow

Using quality keywords in your website won’t work if a large number of sites are using the same keywords. Finding common phrases with this keyword will improve your chances at obtaining better search results.

Resources
Laurie-Anne Nault

Facebook engagement : 8 effective methods

When posting on Facebook, consider your desired target audience. This person is likely to be interested in your content and share it on their profile, which generates a higher rate of engagement.

Resources
Laurie-Anne Nault

Improve your site’s SEO : 6 errors to avoid

SEO optimization is essential for reaching a broader audience. When you boost your website traffic, you can stay ahead of your competition, so you need to avoid mistakes that can impact SEO.

Resources
Laurie-Anne Nault

SEO writing : 4 reasons to work with specialists

When you have a website or a web platform for your business, it’s important to capitalize on any opportunity to attract attention. It’s not enough to provide different content than your competitors.

Resources
Laurie-Anne Nault

How do hashtags work? 4 facts you need to know

It can be very difficult for companies and individuals to reach people. However, hashtags are useful if you want to stay ahead of the competition. So how do hashtags work? Here are 4 facts you need to know.

Resources
Taï Dileuth

8 optimizations for a better performance on Google Ads

Oftentimes, advertizers focus all of their efforts on the design of their Google Ads campaign. And that’s normal! It is necessary to find the right keywords, structure the campaign, write attractive ads, create a landing page that converts, and think about all the strategic aspects, such as bids, budget and delivery locations.

Resources
Taï Dileuth

3 useful tips to boost online sales

Certain types of brick and mortar boutiques may be popular in person, but face challenges when setting up a clear online sales strategy.

Resources
Taï Dileuth

SEO audit : 5 analysis to perform

Also known as “SEO audit”, SEO analysis is a comprehensive performance review of a business or private individual’s website.

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