How do you know if you meet all of Google’s performance criteria? Even if Google indicates how it perceives relevance, this doesn’t mean that everyone’s interpretation is the right one.
How does Google measure the quality level of your Google Ads ads? Click to learn more.
When you get to the point of choosing your landing page for your Google Ads campaign, you might think that the job is done and that the rest is just a formality.
The first step in a Facebook Ads strategy is to establish your campaign goal.
Google Auction Strategies play an important role in the management and success of your Google campaigns.
A good Google ad is one that helps potential customers understand the products and services you are selling.
A Facebook campaign’s result achieved through only due to engaging visuals and persuasive text. Click here to learn more
After your keyword search is complete, there’s one last thing to think about
There is a lot to be said about Facebook auctions. As marketers, we all have a somewhat love-hate relationship with the system, which plays a big part in the success of our Facebook campaigns.
It goes without saying that there is unfortunately no perfect recipe to follow to guarantee the success of a Google Ads campaign. As in cooking, this is left to the ingenious mind of the chef.
Google Ads are a common practice within a digital marketing strategy. And even if the Google solution suite is large, there is no question that the Search function is the most popular.
Choosing keywords for a Google Ads campaign isn’t an exercise to be taken lightly. On the contrary, taking the time to build a list of qualitative keywords, even if it may take a little more time, will only be beneficial for the future.
You can’t talk about Facebook Ads without talking about the audience, especially when it’s time to think about the best marketing strategy to carry out on the platform
In today’s digital age, it’s quite rare for an advertizing professional to recommend a digital marketing strategy without using Google Search Ads
In a previous article, we saw how the Facebook algorithm works. In particular, we learned that for each post, Facebook goes through 4 steps to determine its visibility
Facebook is a social media platform that is constantly evolving to be aligned with its users’ behaviour.