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Resources

Resources
Taï Dileuth

Do you want to improve your Quality Score?

How do you know if you meet all of Google’s performance criteria? Even if Google indicates how it perceives relevance, this doesn’t mean that everyone’s interpretation is the right one.

Resources
Taï Dileuth

How to win Facebook auctions ?

There is a lot to be said about Facebook auctions. As marketers, we all have a somewhat love-hate relationship with the system, which plays a big part in the success of our Facebook campaigns.

Resources
Taï Dileuth

12 tips for a successful Google Ads campaign

It goes without saying that there is unfortunately no perfect recipe to follow to guarantee the success of a Google Ads campaign. As in cooking, this is left to the ingenious mind of the chef.

Resources
Taï Dileuth

What types of ads to use on Google Ads ?

Google Ads are a common practice within a digital marketing strategy. And even if the Google solution suite is large, there is no question that the Search function is the most popular.

Resources
Taï Dileuth

How to choose keywords on Google Ads ?

Choosing keywords for a Google Ads campaign isn’t an exercise to be taken lightly. On the contrary, taking the time to build a list of qualitative keywords, even if it may take a little more time, will only be beneficial for the future.

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