Resources

It’s fun to write for the Web, especially when communication smoothly flows between writer and audience.

It is extremely important to choose the right keywords when running ads on Google. Keywords are one of the three main pillars of a successful Search campaign

How does Google measure the quality level of your Google Ads ads? Click to learn more.

Once upon a time, we used physical means to promote products, companies, or services. Today, the digital age has created new advertising opportunities

More than ever, marketing communications agencies are crucial to building proactive, comprehensive communication strategies aimed at boosting your influence and reputation.

When you get to the point of choosing your landing page for your Google Ads campaign, you might think that the job is done and that the rest is just a formality.

How do you know if you meet all of Google’s performance criteria? Even if Google indicates how it perceives relevance, this doesn’t mean that everyone’s interpretation is the right one.

Gone are the days when shopping meant going to an old-fashioned physical store! With online shopping, everything is right there, available at arm’s length.

Your goal, when it comes to writing for the web, is to appear in the top Google search results. What’s the most effective way to do it? Here are 6 steps to writing top-notch web content.

When it comes to optimizing your Google Ads campaigns, a large part of your time will be allocated to monitoring and improving the performance of your keywords.

The first step in a Facebook Ads strategy is to establish your campaign goal.

Google Auction Strategies play an important role in the management and success of your Google campaigns.

A good Google ad is one that helps potential customers understand the products and services you are selling.

After your keyword search is complete, there’s one last thing to think about

There is a lot to be said about Facebook auctions. As marketers, we all have a somewhat love-hate relationship with the system, which plays a big part in the success of our Facebook campaigns.

Google Ads are a common practice within a digital marketing strategy. And even if the Google solution suite is large, there is no question that the Search function is the most popular.

You can’t talk about Facebook Ads without talking about the audience, especially when it’s time to think about the best marketing strategy to carry out on the platform

Choosing keywords for a Google Ads campaign isn’t an exercise to be taken lightly. On the contrary, taking the time to build a list of qualitative keywords, even if it may take a little more time, will only be beneficial for the future.

In today’s digital age, it’s quite rare for an advertizing professional to recommend a digital marketing strategy without using Google Search Ads

Facebook is a social media platform that is constantly evolving to be aligned with its users’ behaviour.

Ah, YouTube! Is there anyone out there who doesn’t use it? With its enormous popularity, it’s a real challenge to find a niche while separating yourself from the competition.

More and more companies are upgrading their websites with new standards for adaptability and referencing. How can you upgrade a website that’s been around for a few years? What do you need to do to your website?

Whether your website is used for entertainment or for business purposes, the first priority is to attract enough traffic to get the edge on your competitors.

In this ultra-connected world, where (almost) anything and everything is online and traditional advertising has been transformed, businesses need to go digital.

For a business, it is essential to have good visibility online. In fact, it is in great part thanks to this visibility that products will be sold. Hence, it is vital to put natural referencing at the heart of your marketing strategy.

For a business, appearing on social media should be a priority if it isn’t already done. In fact, a good presence on the main social media platforms allows you to not only create a community around the company but also create the opportunity for more people to get to know the various products and services they offer.

In fact, in addition to humanizing the company, reinforcing its brand identity, and promoting its products and services, Instagram can become a true ally when it comes to the branding strategy of a company.

A social media presence is crucial for any company, if they want to create communities around their content and products.

Facebook is THE social network for sharing with friends, discovering useful content and being entertained. It’s also ideal for organizations who want to promote content that appeals to their target audience.

Advertising is crucial to the success of your business. It promotes your products and services, and for new products that may attract your target audience.

On-line advertisements are a valuable resource for any business eager to promote their products and services. You can connect to people who might not otherwise have found your company.

Before you register with Google, you should familiarize yourself with SEO terminology. Here are some commonly used terms:

competitive intelligence can be extremely useful for keeping an eye on your rivals.

Basically, it’s a team of SEO experts who develop SEO optimization strategies for your website, using criteria determined by various search engines. The results can be a steady increase in traffic and greater credibility for your website.

Using quality keywords in your website won’t work if a large number of sites are using the same keywords. Finding common phrases with this keyword will improve your chances at obtaining better search results.

A drop in traffic may be temporary, but there are a number of reasons behind it.

SEO optimization is essential for reaching a broader audience. When you boost your website traffic, you can stay ahead of your competition, so you need to avoid mistakes that can impact SEO.

It takes a lot of time and energy to own and manage a website for your business. But you need to optimize natural referencing if you want to maximize traffic.

When you have a website or a web platform for your business, it’s important to capitalize on any opportunity to attract attention. It’s not enough to provide different content than your competitors.

Oftentimes, advertizers focus all of their efforts on the design of their Google Ads campaign. And that’s normal! It is necessary to find the right keywords, structure the campaign, write attractive ads, create a landing page that converts, and think about all the strategic aspects, such as bids, budget and delivery locations.

Certain types of brick and mortar boutiques may be popular in person, but face challenges when setting up a clear online sales strategy.

If you’re seeking to optimize and improve your website’s SEO, you have a host of options and parameters to consider.

Also known as “SEO audit”, SEO analysis is a comprehensive performance review of a business or private individual’s website.

Briefly, LinkedIn is mainly for professionals from various companies and all walks of life, as well as functioning as a popular job search site.