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Resources

Resources
Laurie-Anne Nault

8 best practices for meta descriptions

Meta descriptions are a short and concise summary of what your website is about. How do you write ones that will help your site rank higher in search engine results?

Resources
Laurie-Anne Nault

6 good practices for title tags

Title tags are one of the most important SEO factors on the page. They tell search engines what a page is about, and they are a major factor in your website’s ranking.

Resources
Laurie-Anne Nault

Content marketing: what is it?

Content is one of the most effective ways to draw attention to your business and engage customers. But what exactly is content marketing?

Resources
Laurie-Anne Nault

How to create a Google Ads campaign

Google Ads can be a great way to drive traffic to your website and grow your business. But it can also be complex and confusing, especially if you’re just starting out.

Resources
Laurie-Anne Nault

14 Google ad extensions available to your arsenal

Google ad extensions are an important part of any Google Ads campaign. They allow you to add more information to your ads, which can help you better target your audience and improve your click-through rate (CTR).

Resources
Laurie-Anne Nault

How to drive more conversions with paid advertising?

When it comes to marketing, paid advertising is one of the most efficient and effective ways to reach your target audience. By paying for ad space, you can ensure that your message will be seen by a large number of people who are likely to be interested in what you have to offer.

Resources
Laurie-Anne Nault

How to find your target audience?

Once a business has identified its target audience, it can then create marketing messages that are designed to appeal to that group. Businesses can use market research to test different messages and see which ones are most effective.

Resources
Laurie-Anne Nault

What are goals on Google Analytics and why do they matter?

Google Analytics is a free tool that allows business owners to track all sorts of data about their website, including traffic, pageviews, bounce rate, and conversion rate. Setting up goals in Google Analytics is one of the best ways to measure your website’s ROI.

Resources
Laurie-Anne Nault

Marketing agencies: 6 most popular profiles

More than ever, marketing communications agencies are crucial to building proactive, comprehensive communication strategies aimed at boosting your influence and reputation.

Resources
Laurie-Anne Nault

Do you want to improve your Quality Score?

How do you know if you meet all of Google’s performance criteria? Even if Google indicates how it perceives relevance, this doesn’t mean that everyone’s interpretation is the right one.

Resources
Laurie-Anne Nault

4 reasons to work with an SEO agency

If you have a company website, you want to stand out from the competition. Maybe you’re lacking in story ideas and content to post on social networks and attract Internet users.

Resources
Laurie-Anne Nault

Writing guide: 6 steps for writing for the web

Your goal, when it comes to writing for the web, is to appear in the top Google search results. What’s the most effective way to do it? Here are 6 steps to writing top-notch web content.

Resources
Laurie-Anne Nault

How to optimize your keywords on Google Ads

When it comes to optimizing your Google Ads campaigns, a large part of your time will be allocated to monitoring and improving the performance of your keywords.

Resources
Laurie-Anne Nault

How to win Facebook auctions ?

There is a lot to be said about Facebook auctions. As marketers, we all have a somewhat love-hate relationship with the system, which plays a big part in the success of our Facebook campaigns.

Resources
Laurie-Anne Nault

What types of ads to use on Google Ads ?

Google Ads are a common practice within a digital marketing strategy. And even if the Google solution suite is large, there is no question that the Search function is the most popular.

Resources
Laurie-Anne Nault

How to choose keywords on Google Ads?

Choosing keywords for a Google Ads campaign isn’t an exercise to be taken lightly. On the contrary, taking the time to build a list of qualitative keywords, even if it may take a little more time, will only be beneficial for the future.

Resources
Laurie-Anne Nault

CRO optimization: 3 steps to better conversion

More and more companies are upgrading their websites with new standards for adaptability and referencing. How can you upgrade a website that’s been around for a few years? What do you need to do to your website?

Resources
Laurie-Anne Nault

Effective SEO : 8 tips you need to know

Whether your website is used for entertainment or for business purposes, the first priority is to attract enough traffic to get the edge on your competitors.

Resources
Laurie-Anne Nault

Digital marketing: 4 steps to optimization

In this ultra-connected world, where (almost) anything and everything is online and traditional advertising has been transformed, businesses need to go digital.

Resources
Laurie-Anne Nault

3 ways to optimize your presence on social media

For a business, appearing on social media should be a priority if it isn’t already done. In fact, a good presence on the main social media platforms allows you to not only create a community around the company but also create the opportunity for more people to get to know the various products and services they offer.

Resources
Laurie-Anne Nault

Instagram agencies : 4 key facts

A social media presence is crucial for any company, if they want to create communities around their content and products.

Resources
Laurie-Anne Nault

How to install Facebook pixel?

Advertising is crucial to the success of your business. It promotes your products and services, and for new products that may attract your target audience.

Resources
Laurie-Anne Nault

3 things to know about online advertising

On-line advertisements are a valuable resource for any business eager to promote their products and services. You can connect to people who might not otherwise have found your company.

Resources
Laurie-Anne Nault

6 steps to get listed on Google

Before you register with Google, you should familiarize yourself with SEO terminology. Here are some commonly used terms:

Resources
Laurie-Anne Nault

5 key features of a successful SEO agency

Basically, it’s a team of SEO experts who develop SEO optimization strategies for your website, using criteria determined by various search engines. The results can be a steady increase in traffic and greater credibility for your website.

Resources
Laurie-Anne Nault

SEO keyword analysis : 3 steps to follow

Using quality keywords in your website won’t work if a large number of sites are using the same keywords. Finding common phrases with this keyword will improve your chances at obtaining better search results.

Resources
Laurie-Anne Nault

Facebook engagement : 8 effective methods

When posting on Facebook, consider your desired target audience. This person is likely to be interested in your content and share it on their profile, which generates a higher rate of engagement.

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IMPORTANT: digital STRATEGY reimbursed at 90%

The Canada Digital Adoption Program (CDAP) is a $4 billion federal government initiative designed to help Canadian businesses adopt digital technologies and increase their competitiveness in the global economy. The program allows grants up to $15,000 to businesses that wish to develop digital strategies and implement digital solutions.

We only have a few places available, the deadline to choose us as your digital marketing advisor is January 15th, 2023.