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Oftentimes, advertizers focus all of their efforts on the design of their Google Ads campaign. And that’s normal! It is necessary to find the right keywords, structure the campaign, write attractive ads, create a landing page that converts, and think about all the strategic aspects, such as bids, budget and delivery locations.

Certain types of brick and mortar boutiques may be popular in person, but face challenges when setting up a clear online sales strategy.

If you’re seeking to optimize and improve your website’s SEO, you have a host of options and parameters to consider.

Ah, YouTube! Is there anyone out there who doesn’t use it? With its enormous popularity, it’s a real challenge to find a niche while separating yourself from the competition.

Also known as “SEO audit”, SEO analysis is a comprehensive performance review of a business or private individual’s website.

Briefly, LinkedIn is mainly for professionals from various companies and all walks of life, as well as functioning as a popular job search site.

Generally, your first priority for web content is to capture the attention of the right audience.

In short, Google Ads are a powerful advertising tool, where businesses use predetermined keywords to display ads on Google’s first page. Each ad leads to a specific product, service or article.

These days, purchasing decisions are increasingly based on the opinions of people who have tested the product. They’re known as web content influencers, and they have a considerable impact on consumer choices.

It’s entirely normal for any respectable website owner to aim for top search results. Appearing at the top of a search engine like Google means more traffic. How do you hit that highly sought-after Google page?

Gone are the days when shopping meant going to an old-fashioned physical store! With online shopping, everything is right there, available at arm’s length.

It’s fun to write for the Web, especially when communication smoothly flows between writer and audience.

Once upon a time, we used physical means to promote products, companies, or services. Today, the digital age has created new advertising opportunities

Your goal, when it comes to writing for the web, is to appear in the top Google search results. What’s the most effective way to do it? Here are 6 steps to writing top-notch web content.

A blog is a platform for individuals or a company to post content with the goal of connecting with a vibrant and genuinely involved community. It also offers opportunities for instant online chats and content sharing.

When you create a website, for personal use or for your digital strategy, you need to consider a number of important factors: everything from colour scheme to the number of sections and columns…

Instagram viewers are interested in more than just photos. They want to know the story behind them as well.

Of all the content management and web design systems, WordPress is known for being reliable, efficient, and easy to use- unlike many of its competitors.

Any legitimate Facebook contest must comply with Facebook’s laws, or the account could be closed and subscribers could be lost.

Ah, marketing networks! Even with the ever-present Google and social networking platforms, including Facebook, there are still companies out there with no real awareness of how to stand out from the crowd.

More than ever, marketing communications agencies are crucial to building proactive, comprehensive communication strategies aimed at boosting your influence and reputation.

It is extremely important to choose the right keywords when running ads on Google. Keywords are one of the three main pillars of a successful Search campaign

When it comes to optimizing your Google Ads campaigns, a large part of your time will be allocated to monitoring and improving the performance of your keywords.

How do you know if you meet all of Google’s performance criteria? Even if Google indicates how it perceives relevance, this doesn’t mean that everyone’s interpretation is the right one.

How does Google measure the quality level of your Google Ads ads? Click to learn more.

When you get to the point of choosing your landing page for your Google Ads campaign, you might think that the job is done and that the rest is just a formality.

The first step in a Facebook Ads strategy is to establish your campaign goal.

Google Auction Strategies play an important role in the management and success of your Google campaigns.

A good Google ad is one that helps potential customers understand the products and services you are selling.

After your keyword search is complete, there’s one last thing to think about

There is a lot to be said about Facebook auctions. As marketers, we all have a somewhat love-hate relationship with the system, which plays a big part in the success of our Facebook campaigns.

It goes without saying that there is unfortunately no perfect recipe to follow to guarantee the success of a Google Ads campaign. As in cooking, this is left to the ingenious mind of the chef.

Google Ads are a common practice within a digital marketing strategy. And even if the Google solution suite is large, there is no question that the Search function is the most popular.

Choosing keywords for a Google Ads campaign isn’t an exercise to be taken lightly. On the contrary, taking the time to build a list of qualitative keywords, even if it may take a little more time, will only be beneficial for the future.

You can’t talk about Facebook Ads without talking about the audience, especially when it’s time to think about the best marketing strategy to carry out on the platform

In today’s digital age, it’s quite rare for an advertizing professional to recommend a digital marketing strategy without using Google Search Ads

In a previous article, we saw how the Facebook algorithm works. In particular, we learned that for each post, Facebook goes through 4 steps to determine its visibility

Facebook is a social media platform that is constantly evolving to be aligned with its users’ behaviour.