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Content marketing guide: 5 simple steps

Building a marketing strategy means you have to design a website, publish quality written content, set up on social networks, etc.

Laurie-Anne Nault

October 18, 2021

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Table of Contents

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When you own a corporate website, you strive to be a true benchmark in your field, where people feel inspired to make a purchase. However, this can be a challenge. Competition is making it increasingly difficult to reach the top search results. Here’s a quick guide to content marketing that highlights best practices for successful content marketing. 

What is content marketing?

Content marketing is a core business strategy that leverages the power of the web and published content to boost corporate visibility. Building a marketing strategy means you have to design a website, publish quality written content, set up on social networks, etc. Just what is the primary goal of web marketing? To get regular and qualified visitors, who become customers, who in turn become brand ambassadors. How do you do it? Here’s a quick guide to content marketing.

5 easy steps to successful content marketing

These 5 simple tips can transform your digital strategy into a profitable bottom line with qualified traffic.

1- Set clear objectives

First and foremost, it’s essential to identify what you want to achieve with your strategy. For instance, do you want to build brand awareness in a particular industry? Or do you want to optimize your natural referencing and appear higher in search results?

2- Set your target (persona)

Once you define your content marketing objectives, you should align them with your target audience. Who is the target audience? When you understand who is interested in your content, it’s easier to customize for a wider appeal.

3- Choose the right content type

When you define your target audience, the next step is to publish attractive, informative content that aligns with their tastes and preferences. If copywriting isn’t your area of expertise, you can find a number of businesses on the web that specialize in this area.

4- Promote public content

A smart content marketing strategy involves social networks, or any other wide-reaching content delivery channel. You should also optimize the SEO of your articles to get traffic from this natural channel.

If you have the budget, you can promote your content via Google Ads or Facebook Ads.

5- Be thorough!

If you want to adapt your content or gauge your strategy’s success, it’s important to regularly check, with the help of analysis tools (Google Analytics, for example), the reach and traffic generated and be as thorough as possible with your game plan.

However, if your strategy fails to deliver results, even with this content marketing guide, or you don’t have time or web marketing skills, consider a specialist agency, like Turko. If you want a long-term strategy and impeccable standards, please feel free to contact us!

Laurie-Anne Nault
Determined, ambitious and passionate, Laurie-Anne Nault has already acquired several years of experience in administration and customer service. She joined the Turko Marketing team in October 2021 to fulfill the role of administrative manager and social media manager.