CAREERS
Director of Paid Media (Paid Search and Paid Social)
Full-time position – Montreal/Hybrid – Salary: $90,000-$105,000 + bonus
Turko is looking for a Director of Paid Media to lead the growth of its department. Under the supervision of the Director of Operations, your main role will be to coordinate all paid media production and ensure the agency’s constant growth in line with the objectives set.
Are you passionate about paid media? Are you ambitious? Do you have strong leadership skills and project management experience? If you answered yes to these questions, then maybe you’re the person we’re looking for!
Tasks and responsibilities
- Raising the profile of paid media at Turko
- Work to improve the offering and internal processes of Turko's paid media department
- Work with the management team to achieve the agency's growth objectives
- Manage a team of passionate people specialized in paid media marketing campaigns (Paid Search and Paid Social)
- Oversee the strategy, execution and reporting of online advertising campaigns on paid digital marketing channels
- Manage digital advertising campaigns from start to finish (especially for complex campaigns).
- Actively participate in achieving our customers' digital marketing objectives
- Manage projects for the customer, working closely with other members of the digital, creative and data teams
- Manage campaign budgets and gain an overview of overall media spending
- Act as a key resource within the team, regarding customer activities for technical campaign information, strategic insights and industry best practices
- Generate, analyze and report KPIs and strategic information to customers, ensuring that the report is accurate and representative of performance, including ensuring that site analytics are always captured appropriately (Google Analytics, Google Tag Manager, etc.).
Desired qualities
- Ability to stick to deadline commitments
- Meticulous, detail-oriented and organized
- Ability to analyze performance data, extract relevant information and transpose it into concrete actions to be implemented
- Have and know how to convey a passion for the digital industry and everything to do with online paid media (Google Ads, Facebook Ads, Tiktok Ads, etc.).
- Have the desire to progress in a growing and constantly evolving company
- Have a humble personality and be able to say the truth as it is when necessary
- Have a sense of leadership and mobilization
- Appreciate teamwork and show solidarity with other colleagues
- A willingness to share knowledge and constantly upgrade skills in the field of paid media
- Have a desire to see the team in their charge make progress
Desired skills
- At least 4 years' experience in team management and/or multi-project management
- At least 4 years' experience in digital campaign management (Google Ads and/or Facebook Ads)
- Excellent oral and written communication skills
- In-depth knowledge of the Google Ads advertising platform and the Google Ads Editor software
- In-depth knowledge of the Facebook Ad Manager and Facebook Business Manager advertising platform
- In-depth knowledge of Google Analytics
- Demonstrated understanding of the terms ROAS, ROI, CTR, CPC, CPM, etc.
- Excellent social, interpersonal and relational skills
- In-depth knowledge of Google Sheets (formulas, pivot tables, etc.)
- Excellent command of French and English (spoken and written)
Major assets
- In-depth knowledge of Supermetrics
- Experience in e-commerce or lead generation
- Agency experience
- Experience in agile management (Sprint, Backlog, etc.)
- Demonstrated experience in team management
- Google Ads, Google Analytics and/or Facebook Blueprint certification
- Knowledge of time entry tools (Clockify)
- Ability to configure measurement elements in GTM (Google Tag Manager)
- University degree related to the position
Conditions specific to a sales position
- Bonus on a portion of business income
Our employer promise
Benefits and conditions
We offer a range of benefits and working conditions that support you from day one:
- Competitive salary based on experience
- 3 to 5 cumulated weeks of paid vacation on the first year
- Reimbursement of an amount on your cell phone bill
- STM transport card paid*
- Computer
- Possibility to work in the office, at home or elsewhere in the world*
- Insurance
- Possibility of contributing to the FTQ fund
*Certain conditions apply
Professional growth
We invest in our people both at a professional and a personal level:
- Tailor-made professional development plan
- Annual training budget per employee
- Leadership and communication training
- Access to online training at all times
- Acquisition and renewal of marketing certifications
Equality and diversity
Diverse and inclusive teams have a positive impact on human interactions:
- Policy against discrimination and harassment
- Training and education on individual rights and responsibilities
- Efficient complaints handling procedures
- Salary equity
Health and safety
The health and safety of our employees is our top priority:
- Controlled workloads
- Mental and physical health training sessions
Work and social life
A balanced work environment must value performance as well as fun, collaboration and team spirit:
- Team building activity
- Celebration of work anniversary
- Friday afternoon off during the summer*
- Stimulating and passionate colleagues
* Certain conditions apply
Social commitment
We make commitments in terms of sustainability, because it is a win for everyone. It’s good for businesses, the planet, our customers, our colleagues and our communities:
- One day of paid leave annually dedicated to volunteering
- Awareness of buying local, local media and the environment
- Special initiatives to support humanitarian causes
- “Pro bono” support for local OSBL clients*
* Certain conditions apply