CAREERS
Paid media specialist
Full time position – Montreal/Remote
Turko is looking for a digital campaign manager specializing in Google Ads and Facebook Ads (paid media). Under the supervision of our paid media team lead, your role as a Paid Media Specialist has the main function of actively contributing to the optimization and efficient management of Google Ads and Facebook Ads campaigns for Turko’s clients.
Are you a web geek with insatiable curiosity, analytical mind and critical thinking? Are you on the lookout for the latest optimization tactics and excited to offer recommendations that will improve campaign performances? Are you detail oriented, a desire to deliver do a job well done and are you an excellent “team player”? If you answered yes to all of these questions, then you are the candidate we are looking for!
Tasks and responsibilities
- Configure and optimize digital campaigns on the Google Ads and Facebook Ads platforms (and sometimes Linkedin Ads and Bing Ads)
- Follow up with advertising platform support and manage account eligibility
- Monitor budget, keyword bids, quality score, and other key metrics
- Work with analytics tools to configure and maintain data collection as well as conversion tracking
- Recommend changes to creative and website pages to optimize campaign performance
- Track conversions and ensure that goals are properly configured
- Collaborate with the paid media lead strategist to achieve the performance objectives defined at the start of the mandate
- Keep ahead on new trends, read influential blogs and suggest new initiatives
Desired qualities
- Positive attitude towards feedback, adversity and challenges
- Have a passion for the web and digital marketing
- Have impeccable attention to detail and be organized
- Have a humble personality and be able to say the truth as it is when necessary
- Be able to meet deadlines and manage several projects at the same time
- Informed (influencers, blogs, social networks, etc.) about Google Ads and Facebook Ads
- Ability to stick to deadline commitments
- Have an interest in evolving, constantly learning and taking on new responsibilities
- Love the teamwork dynamic and shows solidarity with other colleagues
Desired skills
- 2 to 4 years of experience in digital campaign management (Google Ads and / or Facebook Ads)
- In-depth knowledge of the Google Ads advertising platform and the Google Ads Editor software
- In-depth knowledge of the Facebook Ad Manager and Facebook Business Manager advertising platform
- Demonstrated understanding of the terms ROAS, ROI, CTR, CPC, CPM, etc.
- Fluent in French and English (spoken and written)
Major assets
- Google Ads, Google Analytics and/or Facebook Blueprint certification
- University degree related to the position
- Proficiency in Google Sheets for data analysis (formulas, pivot tables, etc.)
- Experience in an agency or as a consultant
Our employer promise
Benefits and conditions
We offer a range of benefits and working conditions that support you from day one:
- Competitive salary based on experience
- 3 to 5 cumulated weeks of paid vacation on the first year
- End of year bonus based on the agency goals
- Reimbursement of an amount on your cell phone bill
- STM transport card paid*
- Computer
- Possibility to work in the office, at home or elsewhere in the world*
- Insurance
- Possibility of contributing to the FTQ fund
*Certain conditions apply
Professional growth
We invest in our people both at a professional and a personal level:
- Tailor-made professional development plan
- Annual training budget per employee
- Leadership and communication training
- Access to online training at all times
- Acquisition and renewal of marketing certifications
Equality and diversity
Diverse and inclusive teams have a positive impact on human interactions:
- Policy against discrimination and harassment
- Training and education on individual rights and responsibilities
- Efficient complaints handling procedures
- Salary equity
Health and safety
The health and safety of our employees is our top priority:
- Controlled workloads
- Mental and physical health training sessions
Work and social life
A balanced work environment must value performance as well as fun, collaboration and team spirit:
- Team building activity
- Celebration of work anniversary
- Friday afternoon off during the summer*
- Stimulating and passionate colleagues
* Certain conditions apply
Social commitment
We make commitments in terms of sustainability, because it is a win for everyone. It’s good for businesses, the planet, our customers, our colleagues and our communities:
- One day of paid leave annually dedicated to volunteering
- Awareness of buying local, local media and the environment
- Special initiatives to support humanitarian causes
- “Pro bono” support for local OSBL clients*
* Certain conditions apply
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