CAREERS

Director of Paid Media (Paid Search and Paid Social)

Full-time position – Montreal/Hybrid – Salary: $90,000-$105,000 + bonus

Turko is looking for a Director of Paid Media to lead the growth of its department. Under the supervision of the Director of Operations, your main role will be to coordinate all paid media production and ensure the agency’s constant growth in line with the objectives set.

Are you passionate about paid media? Are you ambitious? Do you have strong leadership skills and project management experience? If you answered yes to these questions, then maybe you’re the person we’re looking for!

Tasks and responsibilities

Raising the profile of paid media at Turko
Work to improve the offering and internal processes of Turko's paid media department
Work with the management team to achieve the agency's growth objectives
Manage a team of passionate people specialized in paid media marketing campaigns (Paid Search and Paid Social)
Oversee the strategy, execution and reporting of online advertising campaigns on paid digital marketing channels
Manage digital advertising campaigns from start to finish (especially for complex campaigns).
Actively participate in achieving our customers' digital marketing objectives
Manage projects for the customer, working closely with other members of the digital, creative and data teams
Manage campaign budgets and gain an overview of overall media spending
Act as a key resource within the team, regarding customer activities for technical campaign information, strategic insights and industry best practices
Generate, analyze and report KPIs and strategic information to customers, ensuring that the report is accurate and representative of performance, including ensuring that site analytics are always captured appropriately (Google Analytics, Google Tag Manager, etc.).

Desired qualities

Ability to stick to deadline commitments
Meticulous, detail-oriented and organized
Ability to analyze performance data, extract relevant information and transpose it into concrete actions to be implemented
Have and know how to convey a passion for the digital industry and everything to do with online paid media (Google Ads, Facebook Ads, Tiktok Ads, etc.).
Have the desire to progress in a growing and constantly evolving company
Have a humble personality and be able to say the truth as it is when necessary
Have a sense of leadership and mobilization
Appreciate teamwork and show solidarity with other colleagues
A willingness to share knowledge and constantly upgrade skills in the field of paid media
Have a desire to see the team in their charge make progress

Desired skills

At least 4 years' experience in team management and/or multi-project management
At least 4 years' experience in digital campaign management (Google Ads and/or Facebook Ads)
Excellent oral and written communication skills
In-depth knowledge of the Google Ads advertising platform and the Google Ads Editor software
In-depth knowledge of the Facebook Ad Manager and Facebook Business Manager advertising platform
In-depth knowledge of Google Analytics
Demonstrated understanding of the terms ROAS, ROI, CTR, CPC, CPM, etc.
Excellent social, interpersonal and relational skills
In-depth knowledge of Google Sheets (formulas, pivot tables, etc.)
Excellent command of French and English (spoken and written)