CAREERS

Director of Paid Media

Full Time job – Montreal/Remote

Turko is looking for a Director of Paid Media to lead the growth of its department. Under the supervision of the Director of Operations, your main role will be to coordinate all production on the paid media side and ensure the constant growth of the agency according to the objectives set.

Are you a paid media enthusiast? Are you ambitious? Do you have a good sense of leadership and experience in managing projects? If you answered yes to these questions, then you are the candidate we are looking for!

Tasks and responsibilities

Promote the practice of paid media at Turko
Work to improve the offer and internal processes of the paid media department at Turko
Work with the management team to achieve the agency's growth objectives
Lead a team of passionate people, specialized in paid media marketing campaign management (Paid Search and Paid Social)
Oversee the strategy, execution and reporting of online advertising campaigns, across paid digital marketing channels
Direct digital advertising campaigns from start to finish when necessary (especially for complex campaigns)
Actively participate in achieving the digital marketing objectives of our clients
Manage projects for the client by working closely with other members of the digital, creative and data teams
Manage the budgets of the different campaigns and have an overview of media spending in general
Act as a key resource within the team, regarding client activities for technical campaign insights, strategic insights and industry best practices
Generate, analyze and communicate the report of KPIs and strategic information to clients, ensuring that the report is accurate and representative of performance, including ensuring that site analytics are always captured appropriately (Google Analytics, Google Tag Manager, etc.)

Desired qualities

Know how to prioritize commitments to clients and projects
Be meticulous, have an eye for detail and a sense of organization
Have the ability to analyze performance data, extract relevant information and translate it into concrete actions to be implemented
Have and know how to transmit a passion for the digital industry and everything related to online paid media (Google Ads, Facebook Ads, Tiktok Ads, etc.)
Have the desire to progress in a growing and constantly evolving company
Have a humble personality and be able to say the truth as it is when necessary
Have a sense of leadership and mobilization
Appreciate teamwork and show solidarity with other colleagues
Have a desire to share their knowledge and constantly improve their knowledge in the field of paid media
Have a desire to see the team in their charge make progress

Desired skills

3 to 8 years of experience in team management and/or multi-project management
3 to 8 years of experience in digital campaign management (Google Ads and/or Facebook Ads)
Excellent oral and written communication skills
In-depth knowledge of the Google Ads advertising platform and the Google Ads Editor software
In-depth knowledge of the Facebook Ad Manager and Facebook Business Manager advertising platform
In-depth knowledge of Google Analytics
Demonstrated understanding of the terms ROAS, ROI, CTR, CPC, CPM, etc.
Excellent social, interpersonal and relational skills
In-depth knowledge of Google Sheets (formulas, pivot tables, etc.)
Fluent in French and English (spoken and written)