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Finding an SEO consultant : 5 important questions to ask

It takes a lot of time and energy to own and manage a website for your business. But you need to optimize natural referencing if you want to maximize traffic.

Laurie-Anne Nault

November 3, 2021

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What are the 5 important questions to ask when finding an SEO consultant?

This article delves into the significance of enhancing search engine visibility for business websites and how SEO consultants play a crucial role in achieving this objective. It stresses that maintaining a business website demands considerable time and dedication, prompting many businesses to enlist the expertise of SEO consultants to boost their website’s search engine ranking and drive more traffic.

The piece elaborates on how SEO consultants are experts who craft effective SEO strategies using various techniques to elevate a website’s visibility on search engines. Additionally, it outlines five essential queries that businesses should pose when contemplating hiring an SEO consultant to ensure they partner with a reputable and proficient professional.

These questions encompass investigating the consultant’s track record with previous clients, grasping the consultant’s approach tailored to their specific business, understanding the tools the consultant employs, verifying the consultant’s awareness of the latest search engine algorithm updates, and discussing the post-engagement process to evaluate the success of the SEO endeavors.

In essence, this article acts as a manual for businesses seeking to collaborate with SEO consultants, underscoring the significance of conducting comprehensive research and posing relevant questions before choosing a consultant to optimize their website’s search engine performance.

It takes a lot of time and energy to own and manage a website for your business. But you need to optimize natural referencing if you want to maximize traffic. In the absence of time and in-house resources, many businesses turn to SEO consultants. What is SEO? What do you need to know before you do business with them?

What is an SEO consultant?

The SEO specialist’s objective is to develop an effective SEO strategy that will maximize visibility of your website on search engines with a variety of SEO methods. These include, among others, creating optimized articles.

If you are interested in hiring an SEO consultant, what do you need to know?

5 questions to ask your SEO consultant:

To avoid fake or inexperienced SEO consultants, ask these questions to get a clear picture of their SEO skills:

1-How have you performed with other clients?

This question helps verify the skills demonstrated on other sites, as well as results achieved. Credibility is the key to gaining trust!
It’s also a good idea to talk to website owners who used the SEO consultant‘s services. What was their experience?

2- What is your strategy for my business?

Before beginning an SEO optimization, the consultant should clearly and precisely describe strategy and methods that will ensure a successful project. The SEO consultant will first perform an audit to optimize the website for natural referencing and detect the slightest technical anomalies on the website.

The SEO consultant will also analyze relevant keywords for the site, to find high quality external links to enhance content. Sometimes, SEO consultants will excel in certain areas described above (technical audit, keyword analysis, search for quality links and relevant images). That’s why asking the right questions is a must!

3- What type of tools do you use?

Every good SEO consultant has a foolproof list of available tools at hand. You can also inquire about the usefulness of a particular web product when it comes to SEO.

4- Are your updates up-to-date?

Search engines like Google are updated regularly, each time adding changes and new features. If your SEO consultant is up-to-date with the latest updates, you won’t lose any of your valuable website traffic.

5- What about follow-up?

It’s crucial to have follow-up that includes a summary of tasks performed, website ranking and traffic evolution, to verify that your SEO consultant has achieved the expected results.

If you want successful SEO optimization on major search engines, contact our agency to discuss your SEO strategy!

Laurie-Anne Nault
Determined, ambitious and passionate, Laurie-Anne Nault has already acquired several years of experience in administration and customer service. She joined the Turko Marketing team in October 2021 to fulfill the role of administrative manager and social media manager.