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4 useful tips for your digital strategy

These days, a business needs more than just a website. It takes an effective online strategy to top the competition and gain new customers.

October 15, 2021

When you own a business, it’s on you to attract as many people as possible, particularly online. These days, a business needs more than just a website. It takes an effective online strategy to top the competition and gain new customers. So how do you make it happen? Take a look at these 4 useful tips.

1- Set your objectives

Just like any business strategy, you need specific and clear objectives, so you can verify the success or failure of your digital strategy down the road. The objectives can be increased sales, expanding the scope of web content, raising the number of qualified customers, etc.

2- Identify your business model and unique value proposition

You need a business model if your website is going to attract new customers. Among other things, the business model should consider target customer profiles, significant market segments and key attributes of competitors.

Digital business models, like any other business model, should be supply-driven. What keeps customers coming back for more? How does your company address their needs? A unique value proposition highlights all the traits that distinguish your company from the others.

3- Optimize your online presence

Once you finalize your digital business model, it’s time to optimize your website as part of a long-term strategy.
To this end, it’s recommended that you perform a keyword study which, once completed, positions your website to match the needs of potential customers.

It all depends on the type of website you want your visitors to see, and the type of site that suits your digital strategy. Do you want a showcase with multiple pages and a successful online presence? Or a personalized online store, as a way to generate sales?

Whatever you choose, you need to optimize your website for search engine efficiency. SEO audits are a great tool for detecting even the smallest problems with your website.

4- Turn visitors into qualified traffic

For a wider audience and a greater traffic flow, you should optimize your site for natural SEO and greater social media presence. But there’s more! You can also use paid referencing, where you pay for advertising space on the web, which offers almost immediate visibility.

Finally, for a successful and profitable strategy, you need to analyze traffic, sales and page views, among other factors. We can help you create an effective online business strategy, by suggesting new approaches and solutions that fit your needs. Please feel free to contact us!

ABOUT THE AUTHOR

Determined, ambitious and passionate, Laurie-Anne Nault has already acquired several years of experience in administration and customer service. She joined the Turko Marketing team in October 2021 to fulfill the role of administrative manager and social media manager.

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