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3 useful tips to boost online sales

Certain types of brick and mortar boutiques may be popular in person, but face challenges when setting up a clear online sales strategy.

August 9, 2021

One way you can increase your company’s sales is through an online retail store. But with the rapid growth of online boutiques and stiff competition, it can be increasingly difficult to promote a business. So, how do you maximize your online sales? Here are 3 tips that can help.

What is an online store?

Whether hosted in-house, by Magento, WooCommerce, Shopify, Etsy or other, an online store is a platform to market products on the web. Customers don’t need to go anywhere; every purchase is done from the comfort of their living room. But this shift in consumption habits also means changes to the marketing process.

Certain types of brick and mortar boutiques may be popular in person, but face challenges when setting up a clear online sales strategy.

Boost online sales

Let’s look at a few simple methods to increase your online sales!

1- Optimize your product sheets

Nothing is worse than a website that doesn’t draw any traffic! In order to fix that problem, you need to optimize your product sheets. That way, products will appear in search results. Make sure to include titles that contain the product’s name, key features (such as colour) and brand name. Remember to add images to the listing!

Product sheets include clear and detailed descriptions that cover all key product features. You can insert relevant subtitles and product-related keywords to fuel SEO of the fact sheet.

2- Social networking

How do we spend our spare time? On social networks, of course! How about creating an online store using platforms like Facebook, Instagram and Pinterest? This way, you bring your content right to the people!

3- Advertising

You optimize the entire store and all products but…nobody notices! It might be a good idea to launch an advertising campaign on Facebook Ads (allowing ads to be placed on Instagram and Messenger). With this platform, you can define the precise target (age, gender, job, etc.) and the region you want to reach.

There are different advertising formats available, and it all comes down to how big an investment you’re willing to make!

Turn to the experts!

If you want an effective marketing strategy for online sales, it pays to work with a specialized agency, like Turko. Turko’s expert team is ready to help you build a successful online strategy and improve your sales. Please feel free to contact us!

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