RESOURCES
Influencer campaign : 4 ways to get there
These days, purchasing decisions are increasingly based on the opinions of people who have tested the product. They're known as web content influencers, and they have a considerable impact on consumer choices.
May 17, 2021
These days, purchasing decisions are increasingly based on the opinions of people who have tested the product. They’re known as web content influencers, and they have a considerable impact on consumer choices. An influencer campaign can impact your company’s sales, by motivating consumers to buy the products and services offered. The key is to find the right angle for a successful campaign. Here are 4 steps to help you do just that.
1- Set your objectives
Before anything else, you need to set your primary objectives, or what you want to accomplish with your influencer campaign. Do you want to build awareness of a new product? Or, do you want to draw the target audience’s attention to a new service offer?
You also need to determine and define the scope of the campaign. For example, how does it look in terms of commitment, traffic generated, etc.?
2- Choose the right influencer
If you want to communicate with a broad cross-section of your target audience, you need to dig a little bit to find the right influencer. On IQ Influenceurs Québec, for example, you can browse a long list of influencers by sector (food, television, fashion, etc.) and their number of associated subscribers. By searching their social networks, you can track their participation rate and impact of their publications.
Once you think you’ve found the right person for your campaign, how do you contact them?
3- Contact
Without promotion, no one will know about your new influencing campaign! Once you find the ideal influencer, the next step is to contact them. Make sure to quickly grab his or her attention with a clear and precise message. It’s also a good idea to communicate with several influencers at the same time, if one or the other isn’t interested.
Finding a good influencer for your campaign is time-consuming and can be tedious, especially when trying to get in touch with them! It can take a while to get a response, especially if they’re overwhelmed with requests and if they’re extremely popular. And there’s no guarantee that you’ll get a response. You have to grab their attention with only a few words, if you want to convince them to create promotional content for your products and services.
You can contact influencers by email or the direct mailbox of a social network, if they’re particularly active.
4- Performance analysis
When you’ve set up your influencer campaign, you have a commitment to meet the campaign’s initial objectives. You can do this by monitoring the influencer’s delivery channels and their scope.
In short, an influencers’ campaign involves tight collaboration between the influencer and a business that’s motivated to move their merchandise or boost their profile and reputation. Partnerships of this type take on many forms, blog content, Instagram publication, and so on. For more information or assistance, please contact us!
ABOUT THE AUTHOR
Passionate about digital marketing since 2012, Tai DILEUTH has specialized in paid search engine marketing (Google Ads) to help companies develop high value-added products or services. Today it is with the challenge of accompanying customers on Google and Facebook that he is part of the Turko Marketing team.