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Influencer campaign : 4 ways to get there

These days, purchasing decisions are increasingly based on the opinions of people who have tested the product. They're known as web content influencers, and they have a considerable impact on consumer choices.

Taï Dileuth

May 17, 2021

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Table of Contents

1. How can you leverage influencer marketing to drive consumer purchasing decisions in the digital age?

In today’s digital landscape, the role of web content influencers in shaping consumer choices cannot be overstated. These influential figures hold the ability to sway consumer decisions and impact purchasing behaviors significantly. To tap into the power of influencer marketing effectively for your company, it is crucial to adopt a strategic approach. Here are four fundamental steps to help you create a successful influencer campaign:

1. **Set Your Objectives:** Prior to embarking on an influencer campaign, it is essential to define your objectives clearly. Determine whether you aim to generate awareness about a new product or service and establish the campaign’s scope in terms of reach and engagement metrics.

2. **Choose the Right Influencer:** Selecting the appropriate influencer is key to reaching your target audience efficiently. Platforms such as IQ Influenceurs Québec offer a curated selection of influencers categorized by industry and follower count. Evaluate potential influencers based on their engagement levels and past collaborations.

3. **Contact Influencers:** Once you have identified suitable influencers, initiate contact with them by crafting a compelling message outlining the collaboration opportunity. It is advisable to approach multiple influencers simultaneously to enhance your chances of securing partnerships. Communication can take place through email or direct messages on social media platforms.

4. **Performance Analysis:** Following the launch of your influencer campaign, closely monitor the performance of the influencer’s content to ensure alignment with your campaign objectives. Assess key metrics like engagement, reach, and conversion rates to gauge the success of the partnership.

In essence, successful influencer marketing hinges on a strong collaboration between the influencer and the brand to accomplish marketing goals effectively. Whether through blog posts, Instagram promotions, or other content formats, influencer partnerships possess the potential to significantly influence sales and boost brand recognition. For further assistance or guidance on executing influencer campaigns, Turko can be contacted via the following link: [Turko Contact](https://www.turko.ca/contact).

These days, purchasing decisions are increasingly based on the opinions of people who have tested the product. They’re known as web content influencers, and they have a considerable impact on consumer choices. An influencer campaign can impact your company’s sales, by motivating consumers to buy the products and services offered. The key is to find the right angle for a successful campaign. Here are 4 steps to help you do just that.

1- Set your objectives

Before anything else, you need to set your primary objectives, or what you want to accomplish with your influencer campaign. Do you want to build awareness of a new product? Or, do you want to draw the target audience’s attention to a new service offer?

You also need to determine and define the scope of the campaign. For example, how does it look in terms of commitment, traffic generated, etc.?

2- Choose the right influencer

If you want to communicate with a broad cross-section of your target audience, you need to dig a little bit to find the right influencer. On IQ Influenceurs Québec, for example, you can browse a long list of influencers by sector (food, television, fashion, etc.) and their number of associated subscribers. By searching their social networks, you can track their participation rate and impact of their publications.

Once you think you’ve found the right person for your campaign, how do you contact them?

3- Contact

Without promotion, no one will know about your new influencing campaign! Once you find the ideal influencer, the next step is to contact them. Make sure to quickly grab his or her attention with a clear and precise message. It’s also a good idea to communicate with several influencers at the same time, if one or the other isn’t interested.

Finding a good influencer for your campaign is time-consuming and can be tedious, especially when trying to get in touch with them! It can take a while to get a response, especially if they’re overwhelmed with requests and if they’re extremely popular. And there’s no guarantee that you’ll get a response. You have to grab their attention with only a few words, if you want to convince them to create promotional content for your products and services.

You can contact influencers by email or the direct mailbox of a social network, if they’re particularly active.

4- Performance analysis

When you’ve set up your influencer campaign, you have a commitment to meet the campaign’s initial objectives. You can do this by monitoring the influencer’s delivery channels and their scope.

In short, an influencers’ campaign involves tight collaboration between the influencer and a business that’s motivated to move their merchandise or boost their profile and reputation. Partnerships of this type take on many forms, blog content, Instagram publication, and so on. For more information or assistance, please contact us!

Taï Dileuth
Passionné de marketing numérique depuis 2012, Taï Dileuth s’est spécialisé en marketing de référencement payant (Google Ads) afin d’aider les entreprises à développer des produits ou services à forte valeur ajoutée. Aujourd’hui c’est avec le challenge d’accompagner des clients sur Google et Facebook qu’il fait partie de l’équipe Turko Marketing.