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Website and strategy: 3 tips for choosing domain names

When you create a website, for personal use or for your digital strategy, you need to consider a number of important factors: everything from colour scheme to the number of sections and columns…

March 15, 2021

When you create a website, for personal use or for your digital strategy, you need to consider a number of important factors: everything from colour scheme to the number of sections and columns…all rather tedious, but essential! However, your domain name is one of the most significant considerations. Why do you need to buy a domain name? Here are 3 tips to help you choose the right one.

Why are domain names so important?

Choosing the right domain can influence the outcome of your business or project, so you need to give it serious consideration. When you purchase a web domain, you can determine the scope of your site. For instance, a domain associated with.com is likely to attract more foreign visitors than a name with .ca, which would be recognized as Canadian.

Also, purchasing a web domain protects your company and brand from “identity theft”. There are malicious individuals out there who will pay to buy the name of a company, leaving the owner of the company with little choice. Finally, a .com domain name offers more opportunity to enhance your media and web presence and credibility.

Here are some tips for choosing domain names:

1- The right domain extension

When the time comes, it’s hard to decide which domain to choose- those famous letters (com, ca, fr, etc.). The most familiar is .com, which works with any web site; .org, compatible with an organization; .gov, for government websites. But if none of these are right for you? Are you looking for a more territorial approach? In that case, you can opt for an extension that specifies the website’s location, i.e., fr, .be, .ca, etc.

While there’s a large number of extensions available, users feel more at ease with .com, since it is the most common.

2- Short and to the point

The domain name (prefix to the domain extension) should reflect your company’s image and its reality.

Keep it brief and concise. For example, a construction company named “Construktion” would be better off with construktion.com than with constructioncompanyconstruktion.com
Keep your visitors and potential customers in mind. Do they really want to visit a website with an endless, clunky name? It also makes it harder for them to write down the name without mistakes.

3- Avoid confusion

Purchasing a web domain name is solely for marketing purposes, but the name cannot be similar to that of another company. This can harm your own digital brand and image

If you’re looking for advice from experts or want to choose the right domain name for your business, don’t hesitate to contact us!

ABOUT THE AUTHOR

Passionate about digital marketing since 2012, Tai DILEUTH has specialized in paid search engine marketing (Google Ads) to help companies develop high value-added products or services. Today it is with the challenge of accompanying customers on Google and Facebook that he is part of the Turko Marketing team.

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