{"id":22355,"date":"2023-08-18T14:02:00","date_gmt":"2023-08-18T18:02:00","guid":{"rendered":"https:\/\/www.turko.ca\/casestudies\/comment-nous-avons-aide-attitude-a-assurer-une-migration-en-douceur-de-son-site-web-tout-en-ameliorant-son-referencement"},"modified":"2024-04-01T12:48:43","modified_gmt":"2024-04-01T16:48:43","slug":"attitude","status":"publish","type":"casestudies","link":"https:\/\/www.turko.ca\/fr\/etudes-de-cas\/attitude","title":{"rendered":"Comment nous avons aid\u00e9 ATTITUDE \u00e0 migrer le site web tout en am\u00e9liorant son r\u00e9f\u00e9rencement"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Turko helps Attitude to successfully migrate their Shopify Plus websites\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qoHXFoj8yF0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n<p>Fond\u00e9e en 2006, <a href=\"https:\/\/ca.attitudeliving.com\/\" target=\"_blank\" rel=\"noopener\">ATTITUDE<\/a> est une entreprise qu\u00e9b\u00e9coise qui d\u00e9veloppe une gamme de produits \u00e9co-responsables, notamment des produits de soins corporels et des produits m\u00e9nagers. L&rsquo;entreprise con\u00e7oit des formules qui r\u00e9pondent aux normes internationales les plus strictes en mati\u00e8re d&rsquo;ingr\u00e9dients et de produits non toxiques. Les produits ATTITUDE sont aujourd&rsquo;hui distribu\u00e9s dans 55 pays. Le site de commerce \u00e9lectronique de l&rsquo;entreprise dessert le Canada et les \u00c9tats-Unis et compl\u00e8te l&rsquo;offre de produits disponibles dans de nombreux points de vente (pharmacies, \u00e9piceries, etc.).<\/p>\n\n<h3 class=\"wp-block-heading\">R\u00e9sultats<\/h3>\n\n<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-950561c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"950561c\" data-element_type=\"section\" data-settings=\"{\" background_background=\"\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1072ec3\" data-id=\"1072ec3\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-b9d25da elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b9d25da\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-icon-box-wrapper\">\n<div class=\"elementor-icon-box-icon\"><span class=\"elementor-icon elementor-animation-\"><br\/><i class=\"fas fa-mouse-pointer\" aria-hidden=\"true\"><\/i> <\/span><\/div>\n<div class=\"elementor-icon-box-content\">\n<h3 class=\"elementor-icon-box-title\">+ 6000<\/h3>\n<p class=\"elementor-icon-box-description\">URL \u00e0 rediriger<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d5fb1aa\" data-id=\"d5fb1aa\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-5dec74a elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"5dec74a\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-icon-box-wrapper\">\n<div class=\"elementor-icon-box-icon\"><span class=\"elementor-icon elementor-animation-\"><br\/><i class=\"fas fa-money-check-alt\" aria-hidden=\"true\"><\/i> <\/span><\/div>\n<div class=\"elementor-icon-box-content\">\n<h3 class=\"elementor-icon-box-title\">+ 200%<\/h3>\n<p class=\"elementor-icon-box-description\">Augmentation des revenus du site transactionnel<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dbc7477\" data-id=\"dbc7477\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-34df09e elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"34df09e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-icon-box-wrapper\">\n<div class=\"elementor-icon-box-icon\"><span class=\"elementor-icon elementor-animation-\"><br\/><i class=\"fas fa-chart-line\" aria-hidden=\"true\"><\/i> <\/span><\/div>\n<div class=\"elementor-icon-box-content\">\n<h3 class=\"elementor-icon-box-title\">+ 142%<\/h3>\n<p class=\"elementor-icon-box-description\">Augmentation du trafic organique d&rsquo;une ann\u00e9e sur l&rsquo;autre (YOY)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<h3 class=\"wp-block-heading\">Contexte<\/h3>\n\n<p>Au printemps 2022, l&rsquo;\u00e9quipe du site transactionnel ATTITUDE souhaite simplifier la gestion de sa boutique en ligne. L&rsquo;entreprise passera de trois sites (sous-domaines) desservant les \u00c9tats-Unis, le Canada anglais et le Qu\u00e9bec, \u00e0 un CMS unique et sans t\u00eate.<\/p>\n\n<p>Turko est contact\u00e9 pour g\u00e9rer l&rsquo;aspect SEO du projet. ATTITUDE aimerait donner des listes d'\u00a0\u00bbexigences SEO\u00a0\u00bb aux d\u00e9veloppeurs responsables du nouveau site, et avoir des conseils d&rsquo;experts en temps r\u00e9el sur l&rsquo;\u00e9volution du SEO apr\u00e8s la migration.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u00ab\u00a0L&rsquo;accompagnement de Turko a permis d&rsquo;\u00e9quiper nos \u00e9quipes internes et de superviser le travail des d\u00e9veloppeurs pour assurer une parfaite indexation des pages et un bon r\u00e9f\u00e9rencement du site. Le travail est bien organis\u00e9, les conseils sont de qualit\u00e9 et la communication se d\u00e9veloppe au fil du temps !<\/strong> &#8211; <i>Guillaume B\u00e9rub\u00e9 &#8211; Directeur du commerce \u00e9lectronique et du marketing num\u00e9rique, ATTITUDE<\/i><\/p>\n<\/blockquote>\n\n<p>Turko allait donc concevoir un plan de migration SEO pour \u00e9viter toute perte potentielle de trafic organique li\u00e9e au changement de plateforme, et en profiter pour int\u00e9grer les meilleures pratiques dans le nouveau site.<\/p>\n\n<h3 class=\"wp-block-heading\">Objectifs<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Maintenir ou augmenter le trafic organique lors d&rsquo;une migration complexe de site web<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Strat\u00e9gies<\/h3>\n\n<p>Ce projet sp\u00e9cifique a \u00e9t\u00e9 divis\u00e9 en deux phases distinctes : une phase d&rsquo;analyse avant le lancement du nouveau site (septembre 2022) et une phase de suivi post-migration.<\/p>\n\n<p><a tabindex=\"0\">Phase d&rsquo;analyse et de d\u00e9marrage<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Listes des exigences en mati\u00e8re de r\u00e9f\u00e9rencement \u00e0 transmettre aux d\u00e9veloppeurs de l&rsquo;agence charg\u00e9s de d\u00e9velopper le nouveau site<\/li>\n\n\n\n<li>Cr\u00e9ation d&rsquo;une liste d&rsquo;URL \u00e0 rediriger pour les trois sites confondus<\/li>\n\n\n\n<li>Contr\u00f4le de la qualit\u00e9 du site d&rsquo;essai de pr\u00e9production (site d&rsquo;\u00e9tape)<\/li>\n\n\n\n<li>Suivi avec les d\u00e9veloppeurs<\/li>\n\n\n\n<li>Audit technique SEO d&rsquo;un nouveau site web en production<\/li>\n\n\n\n<li>Cr\u00e9ation d&rsquo;une liste de probl\u00e8mes de r\u00e9f\u00e9rencement \u00e0 corriger<\/li>\n\n\n\n<li>Mettre en place un tableau de bord de migration SEO pour voir l&rsquo;\u00e9volution du trafic<\/li>\n<\/ul>\n\n<p><a tabindex=\"0\">Phase \u00ab\u00a0continue<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Contr\u00f4le de la qualit\u00e9 du nouveau site en ligne<\/li>\n\n\n\n<li>Suivi de la liste des probl\u00e8mes \u00e0 corriger<\/li>\n\n\n\n<li>Suivre l&rsquo;\u00e9volution du trafic sur le tableau de bord SEO<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Services utilis\u00e9s<\/h3>\n\n<p>SEO<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Conseil en mati\u00e8re de r\u00e9f\u00e9rencement<\/li>\n\n\n\n<li>Optimisation du site web<\/li>\n\n\n\n<li>Tableau de performance SEO<\/li>\n<\/ul>\n\n<p>Formation au r\u00e9f\u00e9rencement<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment nous avons aid\u00e9 ATTITUDE \u00e0 maintenir puis \u00e0 augmenter son trafic organique lors d&rsquo;un important projet de migration de site web AAA.<\/p>\n","protected":false},"featured_media":20979,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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