{"id":22349,"date":"2023-02-22T15:37:00","date_gmt":"2023-02-22T20:37:00","guid":{"rendered":"https:\/\/www.turko.ca\/casestudies\/comment-nous-aidons-une-institution-exceptionnelle-a-accroitre-sa-visibilite-et-a-generer-de-nouveaux-prospects"},"modified":"2024-06-28T00:50:42","modified_gmt":"2024-06-28T04:50:42","slug":"eeb","status":"publish","type":"casestudies","link":"https:\/\/www.turko.ca\/fr\/etudes-de-cas\/eeb","title":{"rendered":"Comment nous aidons une institution exceptionnelle \u00e0 accro\u00eetre sa visibilit\u00e9 et \u00e0 g\u00e9n\u00e9rer de nouveaux prospects"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Turko helped an exceptional institution expand its visibility and generate new leads\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6Ha5xMwrfDc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n<p><a href=\"https:\/\/eebeauce.com\/fr\" target=\"_blank\" rel=\"noopener\">L&rsquo;\u00c9cole d&rsquo;Entrepreneurship de Beauce (EEB)<\/a>, fond\u00e9e en 2010 par l&rsquo;homme d&rsquo;affaires qu\u00e9b\u00e9cois Marc Dutil, se consacre \u00e0 la formation des entrepreneurs. Les coaches sont des entrepreneurs chevronn\u00e9s qui utilisent l&rsquo;approche \u00ab\u00a0E to E\u00a0\u00bb : le transfert de connaissances et d&rsquo;exp\u00e9rience d&rsquo;un entrepreneur \u00e0 l&rsquo;autre. Le BEE offre une vari\u00e9t\u00e9 de programmes de formation, de s\u00e9jours intensifs et de formations en ligne et en entreprise. Unique en son genre au Canada, l&rsquo;\u00e9cole a pour mission de former des entrepreneurs d&rsquo;exception qui contribueront \u00e0 la prosp\u00e9rit\u00e9 du Qu\u00e9bec.<\/p>\n\n<h3 class=\"wp-block-heading\">R\u00e9sultats<\/h3>\n\n<p><section class=\"elementor-section elementor-inner-section elementor-element elementor-element-950561c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"950561c\" data-element_type=\"section\" data-settings=\"{\" background_background=\"\">\n                                                <div class=\"elementor-container elementor-column-gap-default\">\n                                        <div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1072ec3\" data-id=\"1072ec3\" data-element_type=\"column\">\n                        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                                                <div class=\"elementor-element elementor-element-b9d25da elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b9d25da\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n                                <div class=\"elementor-widget-container\">\n                                        <div class=\"elementor-icon-box-wrapper\">\n                                                <div class=\"elementor-icon-box-icon\">\n                                <span class=\"elementor-icon elementor-animation-\">\n                                <i aria-hidden=\"true\" class=\"fab fa-google\"><\/i>                                <\/span>\n                        <\/div>\n                                                <div class=\"elementor-icon-box-content\">\n                                <h3 class=\"elementor-icon-box-title\">\n                                        <span>\n  +300%  <\/span>\n                                <\/h3>\n                                                                        <p class=\"elementor-icon-box-description\">\n Augmentation du nombre de clics provenant du trafic payant (par le biais de Google Ad Grants) <\/p>\n                                                        <\/div>\n                <\/div>\n                                <\/div>\n                                <\/div>\n                                        <\/div>\n                <\/div>\n                                <div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d5fb1aa\" data-id=\"d5fb1aa\" data-element_type=\"column\">\n                        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                                                <div class=\"elementor-element elementor-element-5dec74a elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"5dec74a\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n                                <div class=\"elementor-widget-container\">\n                                        <div class=\"elementor-icon-box-wrapper\">\n                                                <div class=\"elementor-icon-box-icon\">\n                                <span class=\"elementor-icon elementor-animation-\">\n                                <i aria-hidden=\"true\" class=\"fas fa-chart-pie\"><\/i>                                <\/span>\n                        <\/div>\n                                                <div class=\"elementor-icon-box-content\">\n                                <h3 class=\"elementor-icon-box-title\">\n                                        <span>\n  +137%  <\/span>\n                                <\/h3>\n                                                                        <p class=\"elementor-icon-box-description\">\n Augmentation du trafic en provenance des r\u00e9seaux sociaux (d&rsquo;une ann\u00e9e sur l&rsquo;autre) <\/p>\n                                                        <\/div>\n                <\/div>\n                                <\/div>\n                                <\/div>\n                                        <\/div>\n                <\/div>\n                                <div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dbc7477\" data-id=\"dbc7477\" data-element_type=\"column\">\n                        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                                                <div class=\"elementor-element elementor-element-34df09e elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"34df09e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n                                <div class=\"elementor-widget-container\">\n                                        <div class=\"elementor-icon-box-wrapper\">\n                                                <div class=\"elementor-icon-box-icon\">\n                                <span class=\"elementor-icon elementor-animation-\">\n                                <i aria-hidden=\"true\" class=\"fas fa-chart-line\"><\/i>                                <\/span>\n                        <\/div>\n                                                <div class=\"elementor-icon-box-content\">\n                                <h3 class=\"elementor-icon-box-title\">\n                                        <span>\n  +50%  <\/span>\n                                <\/h3>\n                                                                        <p class=\"elementor-icon-box-description\">\n Augmentation du trafic global (d&rsquo;une ann\u00e9e sur l&rsquo;autre). <\/p>\n                                                        <\/div>\n                <\/div>\n                                <\/div>\n                                <\/div>\n                                        <\/div>\n                <\/div>\n                                        <\/div>\n                <\/section><\/p>\n\n<h3 class=\"wp-block-heading\">Contexte<\/h3>\n\n<p>\u00c0 l&rsquo;hiver 2020, l&rsquo;\u00c9cole d&rsquo;Entrepreneurship de Beauce, qui cherchait \u00e0 augmenter sa visibilit\u00e9 aupr\u00e8s de clients potentiels, souhaitait trouver une agence capable de proposer une strat\u00e9gie pour maximiser l&rsquo;utilisation d&rsquo;un compte <a href=\"https:\/\/www.google.com\/intl\/fr_ca\/grants\/\" target=\"_blank\" rel=\"noopener\">Google Ad Grants<\/a>.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u00ab\u00a0Le Web \u00e9volue rapidement, il est difficile de suivre. Avoir un alli\u00e9 comme Turko nous assure d&rsquo;\u00eatre au courant des meilleures pratiques, de pouvoir mettre en place des strat\u00e9gies qui nous font avancer et de recevoir l&rsquo;aide d&rsquo;experts dans toutes les facettes du marketing num\u00e9rique. \u00a0\u00bb <\/strong>&#8211; Marie-Pierre Guignard &#8211; Coordonnatrice du marketing num\u00e9rique, \u00c9cole d&rsquo;Entrepreneurship de Beauce<\/p>\n<\/blockquote>\n\n<p>L&rsquo;\u00c9cole d&rsquo;Entrepreneurship de Beauce, un organisme \u00e0 but non lucratif (OBNL), connaissait les possibilit\u00e9s offertes par le programme Google Ad Grants, mais avait du mal \u00e0 saisir toute la puissance des subventions mensuelles de 10 000 USD en raison des nombreuses limitations et restrictions impos\u00e9es au titulaire du compte.<\/p>\n\n<p>M. Turko a ensuite propos\u00e9 au BEE un plan combinant la gestion cl\u00e9 en main du compte Google Ad Grants et une strat\u00e9gie de contenu inspir\u00e9e par l&rsquo;esprit d&rsquo;entreprise, qui permettrait \u00e0 l&rsquo;organisation d&rsquo;utiliser la totalit\u00e9 du montant de publicit\u00e9 offert chaque mois.<\/p>\n\n<h3 class=\"wp-block-heading\">Objectifs<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Accro\u00eetre la visibilit\u00e9 de l&rsquo;\u00e9cole et de ses programmes<\/li>\n\n\n\n<li>Identifier et attirer des prospects potentiels<\/li>\n\n\n\n<li>Maximiser le potentiel du compte Google Ad Grants<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Strat\u00e9gies<\/h3>\n\n<p>Une strat\u00e9gie de cr\u00e9ation de contenu et l&rsquo;expertise du programme Google Ad Grants permettent au client d&rsquo;utiliser 100 % des subventions offertes. Apr\u00e8s avoir exp\u00e9riment\u00e9 le soutien de Turko, le BEE nous a confi\u00e9 la gestion de sa publicit\u00e9 payante sur Facebook et LinkedIn. Nous sommes d\u00e9sormais un partenaire strat\u00e9gique de cette \u00e9cole r\u00e9put\u00e9e.<\/p>\n\n<p><a href=\"\">Strat\u00e9gie SEM<\/a><\/p>\n\n<p>Nous avons repris la gestion du compte Google Ad Grants du BEE afin d&rsquo;en am\u00e9liorer les performances. Nous avons effectu\u00e9 une recherche par mot-cl\u00e9 qui a r\u00e9v\u00e9l\u00e9 certaines approches qui donnent d&rsquo;excellents r\u00e9sultats. Nous profitons des nombreux entra\u00eeneurs de renom qui partagent leurs connaissances \u00e0 l&rsquo;EEB en ciblant ces noms connus. Nous optimisons les campagnes et assurons le suivi avec des rapports mensuels.<\/p>\n\n<p><a href=\"\">Strat\u00e9gie de contenu SEO<\/a><\/p>\n\n<p>Apr\u00e8s avoir r\u00e9alis\u00e9 une analyse compl\u00e8te de la sph\u00e8re entrepreneuriale et des opportunit\u00e9s de r\u00e9f\u00e9rencement, nous avons cr\u00e9\u00e9 un calendrier de contenu avec des recommandations d&rsquo;articles \u00e0 fort potentiel de d\u00e9couverte. Ce contenu \u00e9volutif traite de sujets sp\u00e9cifiques qui affectent la vie quotidienne des entrepreneurs (gestion de tr\u00e9sorerie, p\u00e9nurie de main-d&rsquo;\u0153uvre) ou de th\u00e8mes importants dans la vie d&rsquo;un entrepreneur. Chaque article peut faire l&rsquo;objet d&rsquo;une campagne de promotion, gr\u00e2ce au programme Google Ad Grants.<\/p>\n\n<p><a href=\"\">Strat\u00e9gie de placement des annonces<\/a><\/p>\n\n<p>Pour accro\u00eetre la visibilit\u00e9 des programmes offerts par l&rsquo;EEB et g\u00e9n\u00e9rer des leads, nous avons d\u00e9velopp\u00e9 une strat\u00e9gie d&rsquo;entonnoir avec les diff\u00e9rents publics de l&rsquo;\u00e9cole. Chaque annonce a \u00e9t\u00e9 con\u00e7ue pour mener \u00e0 une page de renvoi optimis\u00e9e pour la conversion (inscription au programme EEB). Nous avons cr\u00e9\u00e9 des campagnes et pris en charge la gestion des comptes Facebook Ads et LinkedIn Ads, y compris les tests, l&rsquo;optimisation et les suivis mensuels.<\/p>\n\n<p><a href=\"\">Conseil strat\u00e9gique et analyse<\/a><\/p>\n\n<p>Nous offrons des services de conseil pour la strat\u00e9gie num\u00e9rique du BEE. Ce soutien prend diverses formes, qu&rsquo;il s&rsquo;agisse de conseils strat\u00e9giques, d&rsquo;un avis sur des outils technologiques ou de consultations visant \u00e0 accro\u00eetre la performance des op\u00e9rations de marketing. Nous aidons \u00e9galement le BEE \u00e0 mettre \u00e0 jour ses outils d&rsquo;analyse (par exemple, audit et refonte de Google Analytics pour la mise \u00e0 jour de Google Analytics 4).<\/p>\n\n<h3 class=\"wp-block-heading\">Services utilis\u00e9s<\/h3>\n\n<p>SEO<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Strat\u00e9gie de r\u00e9f\u00e9rencement<\/li>\n\n\n\n<li>Marketing de contenu<\/li>\n<\/ul>\n\n<p><a href=\"https:\/\/www.turko.ca\/fr\/agence-ppc\" data-wpil-monitor-id=\"5\">M\u00e9dias payants<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Google Ads (Google Ad Grants)<\/li>\n\n\n\n<li>Publicit\u00e9 sur Facebook<\/li>\n<\/ul>\n\n<p>Strat\u00e9gie num\u00e9rique<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Turko Marketing a augment\u00e9 l&rsquo;efficacit\u00e9 des campagnes publicitaires (SEM) et du marketing sur les m\u00e9dias sociaux de l&rsquo;\u00c9cole d&rsquo;Entrepreneurship de Beauce gr\u00e2ce \u00e0 une strat\u00e9gie qui combine le contenu SEO et le placement m\u00e9dia \u00e0 haute conversion.<\/p>\n","protected":false},"featured_media":19842,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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