CAREERS
Director of data and analytics
Montreal / Hybrid / Salary : 90,000$-100,000$
Turko is looking for a director of data and analytics to expand its team. Under the supervision of the operations manager, you will be responsible for implementing e-measurements and tools, as well as interpreting the results to provide strategic information to the marketing team and customers.
Do you have excellent communication and popularization skills? Are you interested in a management role? If you answered yes to these questions, then you may be the candidate we are looking for!
Tasks and responsibilities
- Raising the profile of Turko's Data & Cybermetrics department
- Manage the entire e-measurement process (definition of objectives and performance indicators, measurement plan, implementation, analysis and recommendations)
- Create implementation guides for the various cybermetrics solutions selected
- Develop and implement a data and cybermetrics strategy for the agency and our customers
- Develop and implement a marketing data governance strategy for our customers
- Contribute to internal sales related to data governance and cybermetrics
- Analyze data and communicate optimization opportunities to internal teams (e.g. Paid media, SEO, CRM) to adjust strategies, marketing channels, messages and targeting.
- Keep abreast of trends, innovations and best practices in cybermetrics and data analysis
- Evaluate and recommend new tools and techniques to improve the effectiveness of cybermetrics within the agency
- Configure and oversee integration of data consent software (Didomi)
- Create and support the evolution of performance reports in Looker (Google Data Studio) and/or Google Sheets, using data connectors (e.g. Supermetrics).
- Ensure that certifications relevant to the data and cybermetrics department are kept up to date
- Coordinate an internal and external team for tasks assigned to the department
Desired qualities
- Have a humble personality and be able to say the truth as it is when necessary
- Have a willingness to evolve, constantly learn and take on new responsibilities
- Ability to work independently, manage time effectively and meet deadlines
- Have impeccable attention to detail and a sense of organization
- Excellent leadership skills and ability to motivate and guide a team
- Excellent verbal and written communication skills
- Excellent social, interpersonal and relational skills
- Strong project management skills and the ability to manage several projects simultaneously
- Strong analytical skills to interpret data and formulate strategic recommendations
Desired skills
- At least 3 years' experience in Cybermetrics
- At least 1 year's experience in data governance
- Mastery of Google Analytics and Google Tag Manager
- Mastery of Looker (Google Data Studio)
- Basic knowledge of Google Big Query
- Mastery of Google Sheets
- Mastering Supermetrics
- Fluent in french and english (spoken and written)
Major assets
- Agency experience
- University degree related to the position
- Experience in web programming (Javascript, Google App Script, SQL, etc.)
- Experience in transactional e-commerce
- Google Cloud certification
- Google Analytics Individually Qualified (GAIQ) certification
- Knowledge of Fivetran
- Knowledge of dbt
- Didomi knowledge
- Knowledge of Power B.I. and/or Tableau
- Knowledge of Law 25 (Data Protection Act)
- Knowledge of digital marketing principles and online marketing channels
- University degree relevant to the position (e.g. MBA in e-commerce)
Conditions specific to this position
- Bonus applicable on part of the business income
- Possibility of an access to shareholding
Our employer promise
Benefits and conditions
We offer a range of benefits and working conditions that support you from day one:
- Competitive salary based on experience
- 3 to 5 cumulated weeks of paid vacation on the first year
- End of year bonus based on the agency goals
- Reimbursement of an amount on your cell phone bill
- STM transport card paid*
- Computer
- Possibility to work in the office, at home or elsewhere in the world*
- Insurance
- Possibility of contributing to the FTQ fund
*Certain conditions apply
Professional growth
We invest in our people both at a professional and a personal level:
- Tailor-made professional development plan
- Annual training budget per employee
- Leadership and communication coaching
- Access to online training at all times
- Acquisition and renewal of marketing certifications
Equality and diversity
Diverse and inclusive teams have a positive impact on human interactions:
- Anti-discrimination policy in place
- Training and education on individual rights and responsibilities
- Efficient complaints handling procedures
- Promotion of standards of conduct at all times
- Salary equity
Health and safety
The health and safety of our employees is our top priority:
- Controlled workloads
- Mental and physical health training sessions
Work and social life
A balanced work environment must value performance as well as fun, collaboration and team spirit:
- Team building activity
- Celebration of work anniversary
- Friday afternoon off during the summer*
- Stimulating and passionate colleagues
* Certain conditions apply
Social commitment
We make commitments in terms of sustainability, because it is a win for everyone. It’s good for businesses, the planet, our customers, our colleagues and our communities:
- Awareness of buying local, local media and the environment
- Special initiatives to support humanitarian causes
- “Pro bono” support for local OSBL clients*
* Certain conditions apply
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