CAREERS
Digital marketing strategist
Full time job – Montreal/Remote
Turko is looking for a digital marketing specialist. Under the supervision of the director of operations, your main role is to orchestratethe creation of Google Ads and Facebook Ads campaigns for Turko Marketing clients and to ensure their optimization.
Are you a web geek with insatiable curiosity, analytical mind and critical thinking? Are you on the lookout for the latest optimization tactics and excited to offer recommendations that will improve campaign performances? Are you detail oriented, a desire to deliver do a job well done and are you an excellent “team player”? If you answered yes to all of these questions, then you are the candidate we are looking for!
Tasks and responsibilities
- Configure and optimize digital campaigns on the Google Ads and Facebook Ads platforms (and sometimes Linkedin Ads and Bing Ads)
- Follow up with advertising platform support and manage account eligibility
- Monitor budget, keyword bids, quality score, and other key metrics
- Work with analytics tools to configure and maintain data collection as well as conversion tracking
- Recommend changes to creative and website pages to optimize campaign performance
- Track conversions and ensure that goals are properly configured
- Collaborate with the paid media specialist to achieve the performance objectives defined at the start of the mandate
Desired qualities
- Have a passion for the web and digital marketing
- Have impeccable attention to detail and be organized
- Have a humble personality and be able to say the truth as it is when necessary
- Be able to meet deadlines and manage several projects at the same time
- Read sources of influence (blogs, social networks, etc.) that affect Google Ads and Facebook Ads
- Ability to stick to deadline commitments
- Have an interest in evolving, constantly learning and taking on new responsibilities
- Appreciate teamwork and show solidarity with other colleagues
Desired skills
- 3 to 8 years of experience in digital campaign management (Google Ads and / or Facebook Ads)
- In-depth knowledge of the Google Ads advertising platform and the Google Ads Editor software
- In-depth knowledge of the Facebook Ad Manager and Facebook Business Manager advertising platform
- In-depth knowledge of Google Analytics
- Demonstrated understanding of the terms ROAS, ROI, CTR, CPC, CPM, etc.
- Fluent in French and English (spoken and written)
Major assets
- Google Ads, Google Analytics and/or Facebook Blueprint certification
- University degree related to the position
- Proficiency in Google Sheets for data analysis (formulas, pivot tables, etc.)
- Experience in an agency or as a consultant
- Experience in managing a team
Our employer promise
Benefits and conditions
Professional growth
Equality and diversity
Health and safety
Work and social life
Social commitment
Benefits and conditions
Benefits and conditions
We offer a range of benefits and working conditions that support you from day one:
- Competitive salary based on experience
- 3 to 5 cumulated weeks of paid vacation on the first year based on experience
- End of year performance bonus
- Cell phone paid*
- STM transport card paid (if necessary)
- Reasonable work hours
- Controlled workload
- Computer and workstation
- Modern, comfortable and bright workspace
- Possibility to work in the office, at home or elsewhere in the world*
- Insurance
*Certain conditions apply
Professional growth
Professional growth
We invest in our people both at a professional and a personal level:
- Tailor-made professional development plan
- Bonus program on individual performance
- Training budget per employee
- Leadership and communication coaching
- Acquisition and renewal of marketing certifications
- Accessible boss
*Certain conditions apply
Equality and diversity
Equality and diversity
Diverse and inclusive teams have a positive impact on human interactions:
- Anti-discrimination policy in place
- Training and education on individual rights and responsibilities
- Efficient complaints handling procedures
- Promotion of standards of conduct at all times
- Salary equity
Health and safety
Health and safety
The health and safety of our employees is our top priority:
- Controlled workloads
- Mental and physical health training sessions
- Possibility to take “mental health” days off
- Controls by the CNESST on health and safety
Work and social life
Work and social life
A balanced work environment must value performance as well as fun, collaboration and team spirit:
- Team celebrations
- Ability to work from anywhere*
- Reasonable work hours and possibility of special arrangements
- Friday afternoon off during the summer*
- Stimulating and passionate colleagues
* Certain conditions apply
Social commitment
Social commitment
We make commitments in terms of sustainability, because it is a win for everyone. It’s good for businesses, the planet, our customers, our colleagues and our communities:
- Eco-sustainable and eco-responsible policies in place
- Community and charity team activities
- Special initiatives to support humanitarian causes
- Discussion sessions on eco-sustainability and eco-responsibility
- “Pro bono” support for local OSBL clients*
* Certain conditions apply
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